CRM Manager - Maternity cover 12 month FTC Ecommerce London

At Joseph Joseph, we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world's leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide, as well as through our rapidly growing ecommerce channel.

We are looking for a talented CRM/Email Manager to join the Ecommerce Team on a maternity cover 12-month fixed-term contract. Reporting directly to the Head of Digital Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive.

What you will be doing:

1. Oversee the retention strategy to achieve customer retention targets and increase revenue from existing customers through effective CRM strategies, channel execution, and understanding of current customer behaviour.
2. Manage the company's loyalty programme-management, analysis, and optimisation.
3. Own and manage the email marketing strategy-planning, overseeing briefs, creative and A/B testing plans, reporting, and driving performance through both broadcast and lifecycle journey-building.
4. CRM customer data reporting and analysis-tracking shopping behaviour of new and existing customers, building weekly, monthly, and yearly reports with actionable insights.
5. Own and manage the SMS marketing strategy-planning, A/B testing, reporting, driving performance, and managing spend.
6. Grow the database using both paid and organic tools (e.g., Meta lead generation, website data capture including popups, Preference Centre, and brand-led data capture initiatives).
7. Customer segmentation-segmenting the base to ensure optimal and efficient targeting and retargeting across all channels.
8. Collaborate with the Ecommerce, Brand, and Digital Design teams on campaign planning, briefing, and execution.
9. Manage relationships with our ESP (Ometria), SMS provider (Attentive), and loyalty provider (Yotpo).

What we need from you:

• Analytical mindset and comfort working with customer data.
• 3+ years' experience in a similar CRM role.
• Experience managing email marketing for a similar-sized business.
• Experience managing a loyalty programme for a similar-sized business.
• Competent presentation skills, with the ability to present to the wider team weekly, monthly, and on an ad hoc basis.
• Understanding of current GDPR compliance regulations.
• Ometria experience (preferred).
• Attentive experience (preferred).
• Yotpo experience (preferred).

What you will get from us:

• Competitive salary and holiday allowance.
• A pension contribution.
• An exclusive staff discount.
• 24/7 healthcare appointment support.
• Hybrid working-3 days in the office & 2 days from home, with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perkbox.
• Volunteer days.
• Team recognition scheme.
• Training and development opportunities.