Search Engine Optimization (SEO) Specialist

Location: Remote Time Commitment: 7-9 or more hours/weekReports to: Project Manager & Founder Duration: 3-6 months

About the Program

We're a health initiative delivering holistic, culturally relevant treatment options for Indian women with PCOS. Our digital presence is essential to reach the right audience-women searching for trustworthy, lifestyle-based PCOS solutions. We're looking for an SEO-savvy volunteer to help drive organic traffic and grow our reach.

Role Overview

As a Volunteer SEO Specialist, you'll help optimise our website and content strategy to attract Indian women struggling with PCOS. You'll perform keyword research, improve on-page SEO, collaborate with the content team, and monitor performance to drive sustainable traffic growth.

Key Responsibilities

Keyword Research & Strategy

• Identify high-volume, low-competition keywords relevant to PCOS treatment in India
• Build topic clusters and content outlines for blog, social, and app-related pages

On-Page SEO

• Optimize titles, meta descriptions, headings, alt text, and internal links
• Provide SEO guidance on new pages, blogs, or educational content
• Collaborate with content writers to ensure best practices are applied

Technical SEO (Basic Level)

• Audit site structure, page speed, mobile performance, and crawlability
• Flag issues and recommend fixes to our development volunteers

Off-Page SEO & Authority Building

• Recommend backlink opportunities or partnerships (forums, blogs, health platforms)
• Suggest strategies for growing domain authority in a nonprofit context

Performance Tracking & Reporting

• Monitor traffic, rankings, and click-through rates using Google Search Console and Analytics
• Report progress monthly with data insights and recommendations

Ideal Skills and Experience

• Experience with SEO tools (e.g., Google Search Console, Ahrefs, Ubersuggest, SEMrush)
• You'll have access to RankMath premium for optimisation
• Understanding of on-page, technical, and off-page SEO best practices
• Familiarity with content management systems (e.g., WordPress)
• Strong analytical and communication skills
• Bonus: Experience targeting Indian digital audiences or working with wellness/healthcare content

What You'll Gain

• Data-driven results and progress reports you can showcase
• A letter of recommendation and LinkedIn endorsement upon successful completion
• The satisfaction of helping Indian women discover a credible, holistic PCOS care solution

Weekly Time Commitment

7-9 hours per week

Duration of Volunteer Role (remote)

3-5 months

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