Search Engine Optimization (SEO) Specialist
Posted 17 hours 20 minutes ago by We Make Change
Location: Remote Time Commitment: 7-9 or more hours/weekReports to: Project Manager & Founder Duration: 3-6 months
About the Program
We're a health initiative delivering holistic, culturally relevant treatment options for Indian women with PCOS. Our digital presence is essential to reach the right audience-women searching for trustworthy, lifestyle-based PCOS solutions. We're looking for an SEO-savvy volunteer to help drive organic traffic and grow our reach.
Role Overview
As a Volunteer SEO Specialist, you'll help optimise our website and content strategy to attract Indian women struggling with PCOS. You'll perform keyword research, improve on-page SEO, collaborate with the content team, and monitor performance to drive sustainable traffic growth.
Key Responsibilities
Keyword Research & Strategy
- Identify high-volume, low-competition keywords relevant to PCOS treatment in India
- Build topic clusters and content outlines for blog, social, and app-related pages
On-Page SEO
- Optimize titles, meta descriptions, headings, alt text, and internal links
- Provide SEO guidance on new pages, blogs, or educational content
- Collaborate with content writers to ensure best practices are applied
Technical SEO (Basic Level)
- Audit site structure, page speed, mobile performance, and crawlability
- Flag issues and recommend fixes to our development volunteers
Off-Page SEO & Authority Building
- Recommend backlink opportunities or partnerships (forums, blogs, health platforms)
- Suggest strategies for growing domain authority in a nonprofit context
Performance Tracking & Reporting
- Monitor traffic, rankings, and click-through rates using Google Search Console and Analytics
- Report progress monthly with data insights and recommendations
Ideal Skills and Experience
- Experience with SEO tools (e.g., Google Search Console, Ahrefs, Ubersuggest, SEMrush)
- You'll have access to RankMath premium for optimisation
- Understanding of on-page, technical, and off-page SEO best practices
- Familiarity with content management systems (e.g., WordPress)
- Strong analytical and communication skills
- Bonus: Experience targeting Indian digital audiences or working with wellness/healthcare content
What You'll Gain
- Data-driven results and progress reports you can showcase
- A letter of recommendation and LinkedIn endorsement upon successful completion
- The satisfaction of helping Indian women discover a credible, holistic PCOS care solution
Weekly Time Commitment
7-9 hours per week
Duration of Volunteer Role (remote)
3-5 months
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