Global Digital Marketing Specialist

Company Overview:

Hai Robotics is revolutionizing the warehouse automation industry, and we're seeking a high-impact Global Digital Marketing Specialist to elevate our online presence to new heights. This role goes beyond managing ad campaigns-it's about driving business growth through exceptional digital marketing strategies. You'll be at the forefront of our global digital marketing efforts, leveraging data-driven insights to maximize brand visibility, engagement, and lead conversion.

Key Responsibilities:

Performance-Driven Digital Advertising

• Plan, execute, and optimize paid campaigns (Google, Bing, Baidu) to boost brand awareness and attract high-quality leads.
• Continuously refine ad creatives, audience targeting, and bidding strategies to improve conversion rates and ROI.
• Implement retargeting and audience segmentation strategies to enhance ad relevance and performance.

Social Media Growth & Engagement

• Develop and execute global social media strategies (LinkedIn, YouTube, X, Line, WeChat) to strengthen brand authority and engagement.
• Optimize content strategy based on data insights to increase organic reach and follower growth.
• Create compelling content formats (videos, infographics, industry insights) to captivate audiences.

Website Optimization & SEO Enhancement

• Continuously improve website SEO, UX, and conversion rates.
• Implement technical and on-page SEO optimizations to drive organic traffic.
• Collaborate with development and design teams to enhance site speed, mobile responsiveness, and overall performance.

Email Marketing & Lead Nurturing

• Design and execute email marketing campaigns to nurture leads and improve conversion rates.
• Conduct A/B testing on subject lines, content, and layouts to boost open and click-through rates.
• Align email marketing with brand awareness and lead generation strategies.
• Build automated lead-nurturing workflows to drive conversions.

Lead Generation & Integrated Brand Marketing

• Align digital marketing efforts with global branding and lead acquisition goals.
• Support regional teams in localizing global strategies while maintaining brand consistency.
• Execute account-based marketing (ABM) to target strategic accounts with personalized engagement.

Data-Driven Optimization & Reporting

• Analyze digital marketing performance and translate insights into actionable strategies.
• Optimize campaigns in real-time based on data and trends.
• Deliver monthly performance reports with clear improvement recommendations.

Qualifications:

• 3+ years of experience in digital marketing, growth marketing, or performance marketing.
• Proven expertise in account-based marketing (ABM) strategies, tools, and platforms.
• Hands-on experience with marketing automation (HubSpot), analytics (Google Analytics), and social media platforms (LinkedIn, YouTube, X, WeChat, Line).
• Experience managing paid ads on Google, Bing, and Baidu.
• Strong knowledge of SEO, website management, and content optimization.
• B2B marketing background (experience in industrial automation or logistics is a plus).
• Excellent project management and cross-functional communication skills.
• Fluent in English (proficiency in Chinese or Japanese is a plus).
• Thrives in a fast-paced, high-performance environment.