Digital Fundraising Growth Manager

Employment Type Full Time

Locations to Work Hybrid London, UK

Not Available

Position Roles VP of Growth, VP of Growth Marketing, Head of Growth

What the job involves

The Digital Fundraising Growth Manager will manage our digital paid media planning and delivery, driving audience engagement at all stages of the marketing funnel, specifically with the aim of delivering growth in our supporter base and income.

The post holder will directly oversee all digital paid media activity in line with agreed campaign and year-round engagement and fundraising strategies and plans, including but not limited to social media advertising, search marketing, programmatic display, and emerging channels. This ensures plans are fully integrated with other engagement and fundraising activity (including owned and earned media across all channels and wider organizational efforts).

The Digital Fundraising Growth Manager will manage our digital paid media planning and delivery, driving audience engagement at all stages of the marketing funnel, specifically with the aim of delivering growth in our supporter base and income.

The post holder will directly oversee all digital paid media activity in line with agreed campaign and year-round engagement and fundraising strategies and plans, including but not limited to social media advertising, search marketing, programmatic display, and emerging channels. This ensures plans are fully integrated with other engagement and fundraising activity (including owned and earned media across all channels and wider organizational efforts).

Key Responsibilities

Plan and deliver strategically aligned digital fundraising activity, focused for the relevant target audiences:

• Contribute to the planning and delivery of a comprehensive digital growth strategy, with specific responsibility for Comic Relief's paid media across platforms such as Meta, Google, YouTube, TikTok, and emerging channels.
• Directly manage and optimize paid media campaigns to drive audience acquisition, engagement, and fundraising income, innovating and testing new approaches alongside tried and tested methods.
• Collaborate with internal teams to align and integrate paid media activity with broader fundraising and engagement objectives and activity.
• Manage, direct, and work with media agencies and platform partners to ensure value for money from our paid media investments.
• Use data-driven insights to continuously improve campaign performance, leveraging analytics tools and A/B testing methodologies.
• Monitor industry trends and emerging digital platforms to explore new opportunities for audience growth.
• Own budget planning, forecasting, and reporting for all paid media activities.
• Support in developing attribution models and performance tracking to measure the impact of paid digital activity on overall fundraising and supporter base growth.

Play an active part in the wider success of our fundraising and engagement strategy by:

• Contributing to the development of team-wide annual plans and budgets, using learning and insight to make recommendations that facilitate in-year and long-term income and supporter base growth.
• Proactively participate in, and as required, lead aspects of wider team planning activities.
• Keep abreast of the fundraising marketplace and wider legislative and regulatory landscape to identify opportunities to enhance Comic Relief's digital fundraising activities and ensure compliance of our digital paid media activity.
• Play an active role in the Fundraising&PR Team, working collaboratively to enable inclusivity and diversity in order to drive high performance and an action-oriented culture.
• Undertake and manage ad-hoc duties as needed, ensuring alignment with the scope and responsibilities of the role.

Person Specification
Essential Criteria

• Proven experience in paid digital media management, ideally in a growth-focused role within a charity, agency, or brand.
• Technical expertise:
• Demonstrable experience using digital advertising platforms, including Meta Ads, Google Ads, TikTok, YouTube, and programmatic display.
• Experience in audience acquisition and growth strategies, particularly in driving engagement and fundraising through digital channels.
• Excellent data analysis skills with experience using tools like Google Analytics, Meta Business Suite, and campaign performance dashboards.
• Ability to manage multiple campaigns and projects simultaneously, deploying excellent project management, in a fast-paced environment, able to identify risks, issues and dependencies within a project / campaign and to use this information to inform decision making in a timely and accurate way.
• Understanding of and experience of using a CRM system and related analytics or marketing tools.
• Experience of annual planning and year-round budget management, including ability to set detailed budgets and KPIs, reforecast and proactively manage campaign budgets.
• Experience of and capability in briefing and analyzing complex data and insight information to produce clear briefs and effective marketing plans.
• Experience of managing marketing planning and tracking, including media planning KPIs and metrics across online and offline channels, and creating campaign alignment and channel integration to optimize campaigns with a focus on income generation.
• Excellent communication skills.
• Effective relationship builder with strong stakeholder management and communication skills, and the ability to adapt to different styles and ways of working, including:
• Experience of working collaboratively with a range of team members.
• Experience of managing external parties such as creative and media agencies.
• Strong interpersonal skills with the ability to inspire and influence stakeholders.
• Strong stakeholder management and ability to collaborate with cross-functional teams.
• Proactive self-starter and opportunity spotter with proven ability to work independently, managing own work plan to deliver against set goals and objectives to agreed timescales, and learn and develop in a fluid, high impact environment.
• Passion for and commitment to Comic Relief's mission, values, cultural charter and Diversity, Equity, Inclusivity and Belonging principles, and a desire to use digital innovation for social impact.

Desirable Criteria

• Line management experience.
• Experience of fundraising for both international and national charity causes.
• Accredited fundraising or digital marketing qualification.
• Experience of working with Salesforce Non-profit Cloud and Marketing Cloud.