Website Experience Manager - 6+ months - freelance - Paris

We are looking for a Website Experience Manager to join a global healthcare client.

This role will focus on owning and optimising brand showcase websites to drive visibility, user engagement, and effective routing to points of sale. You will act as a digital expert, supporting brand teams with strategic direction while collaborating across design, CMS, SEO, and analytics functions to maximise website performance.

REQUIRED MUST-HAVE

• 4-6 years experience in digital marketing or digital strategy with hands-on website performance focus
• Solid SEO literacy and understanding of GEO (visibility in generative/LLM answers) and content-for-visibility strategy
• Strong data literacy with ability to interpret web analytics and translate insights into actionable priorities
• User-experience and business-impact mindset focused on awareness, discovery, and routing users to sales (not E-commerce conversion)
• Proven ability to collaborate across marketing, delivery, design, CMS, analytics, and agencies
• Excellent communication and stakeholder management skills
• Fluent in English & French

PREFERRED NICE-TO-HAVE

• Hands-on experience with GA4, Search Console, SEMrush/Ahrefs, CrazyEgg/Hotjar, A/B testing tools, and an enterprise or headless CMS
• Familiarity with retailer-redirection mechanics (Where to Buy, Price Spider or similar)
• Understanding of how media and paid campaigns drive website traffic
• Knowledge of web accessibility standards
• Experience in pharmaceutical or other regulated industries

Contract details:

• Start: ASAP
• Location: Neuilly-sur-Seine, Paris (hybrid) - 3 days onsite
• Duration: 6months +

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Important: job fraud

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