Strategist (Mid-Senior)

DNA Recruit is partnering with a leading Global Shopper Marketing Agency, renowned for delivering insight-driven campaigns that connect brands with shoppers across physical and digital environments.

The agency is expanding its Strategy team and looking for a talented Senior Strategist to play a key role in shaping impactful, integrated campaigns.

This is an exciting opportunity to join a collaborative, forward-thinking team that blends data, creativity, and deep shopper understanding to drive real commercial impact.

The Role:

As Senior Strategist, you will be responsible for developing clear, compelling strategic direction that inspires standout creative work. Acting as a key strategic partner to both clients and internal teams, you'll bring fresh thinking, strong insight, and a deep understanding of shopper behaviour to every brief. You'll work across a variety of accounts, collaborating closely with client services, creative, and data teams to deliver integrated campaigns that resonate across multiple touchpoints.

Responsibilities:

• Develop clear, single-minded strategic platforms that drive creative excellence
• Write inspiring creative briefs grounded in strong shopper, consumer, and category insight
• Partner with client teams to understand business challenges and translate them into actionable strategy
• Collaborate with creative and account teams to ensure strategic integrity throughout campaign delivery
• Contribute to integrated campaign thinking across in-store, digital, experiential, and broader brand channels
• Present strategic thinking confidently to senior clients and internal stakeholders
• Stay ahead of retail, shopper, and cultural trends to bring fresh, innovative thinking to the work
• Deliver high-quality strategic output within agreed timelines and scope

Requirements:

• Strong experience in a strategy role within shopper marketing, retail marketing, or integrated agencies
• Deep understanding of shopper behaviour and the retail landscape
• Proven ability to develop insight led strategies that drive creative and commercial impact
• Experience working across integrated channels including in-store, digital, and experiential
• Confident communicator with experience presenting to senior clients
• Strong analytical and conceptual thinking, with the ability to simplify complexity
• Proactive, curious, and ideas driven mindset

This is a fantastic opportunity for a strategically minded individual to take the next step in their career within a high-growth, internationally connected agency environment.

Location: London / Hybrid (4 days on site)

Salary: up to £65K Benefits

Reference: 12037

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.