Senior Retail Marketing Manager

Requisition ID10928-Posted -Marketing-London

Job Title: Senior Retail Marketing Manager

Department: Marketing

LOCATION : MARBLE ARCH, LONDON (Hybrid - 4 days in office)

REPORTING TO : RETAIL & LOGISTICS MARKETING LEAD

TYPE OF CONTRACT : PERMANENT

PLACES PEOPLE PREFER

Our purpose is to create and manage outstanding places which deliver positive outcomes for all our stakeholders on a long term, sustainable basis.

We are a FTSE listed business with a strong balance sheet and £15.2bn of assets under management. But with just 600 employees you're given the ability to make a big impact and elevate your career quickly.

Our diverse, passionate team of experts works on some of the most ambitious, innovative and sustainable projects in the country - from our high-quality campuses across central London, to some of the top retail schemes in the UK - providing a rewarding career journey where you can shape how you grow.

We believe in shared success and enabling people to be themselves. If you want to feel listened to and understood in an environment where your opinions count and bright ideas are encouraged, you've come to the right place!

In our latest engagement survey, 81% of colleagues said they are proud to work at British Land!

THE ROLE

As Senior Retail Marketing Manager, you will lead the consumer marketing strategy for British Land's retail portfolio, ensuring all campaigns are aligned with real estate business objectives. You will oversee the day-to-day delivery of retail marketing activity, connect consumer marketing to B2B needs, manage agency relationships and budget efficiency, and report performance against KPIs to the real estate team.

Your work will protect and grow retail marketing performance through targeted, measurable consumer activity.

WHAT YOU'LL DO Consumer Marketing Strategy

• Lead the development and execution of consumer marketing strategy for the retail portfolio.
• Align campaigns with real estate business objectives and ensure integration with B2B needs.
• Oversee the day-to-day delivery of marketing activity, ensuring consistency and impact.

Agency & Budget Management

• Manage agency relationships to ensure high-quality delivery and budget efficiency.
• Oversee the allocation and tracking of marketing budgets.

Performance Reporting

• Track and report marketing performance against KPIs, providing insights and recommendations to the real estate team.
• Use data to optimise campaigns and drive measurable results.
• Work closely with internal teams and external partners to deliver targeted, effective consumer marketing.

ABOUT YOU

• Experience in B2C and B2B marketing, ideally within retail or real estate sectors.
• Proven ability to develop and execute consumer marketing strategies that drive business objectives.
• Skilled in managing agency relationships and marketing budgets for maximum efficiency.
• Strong analytical skills with the ability to interpret data and optimise campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate across teams and with external partners.
• Strategic thinker with commercial acumen and a results-driven mindset.
• Ability to simplify complex concepts and create compelling communications.
• Adaptable and flexible in a fast-paced environment.
• Strong understanding of business strategies and how to connect them to broader commercial objectives.
• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree is a plus.
• Integrity and professionalism in representing British Land's brand and values.
• Role model British Land's behaviours and values, promoting an inclusive, positive, and collaborative culture.

OUR SHARED VALUES

Our values are what we stand for at British Land, they're not just a label on the door; they connect us every day to our vision, purpose, and strategy. They help us to promote an inclusive, positive, and collaborative culture. You can read more on our corporate website.

Bring your whole self

Smarter together

Build for the future

A REWARDING PLACE TO BE

Our People - Just ask anyone why they love working here and they will tell you it's the people. They're highly talented, passionate, and collaborative! We thank our people with rewards that feel rewarding; you can review our market leading benefits here.

OUR RECRUITMENT PROCESS

If you enjoy bringing your whole self to work, share our values and are excited about our purpose we'd love to hear from you! We are committed to providing an accessible and inclusive process learn more about our selection process here.

Please note that we endeavour to get back to all applicants within 28 days. If you haven't heard from us within this period, please assume that you have been unsuccessful on this occasion.