Category Marketing Manager

Role: Category Marketing Manager
Rate: £600 p/d Inside IR35
Location: Southampton HQ - Hybrid Model (1 day p/w)
Duration: 3 months initial

As a Category Marketing Manager, you'll be shaping the future of your category at the heart of one of the UK's most loved brands. You'll be the single marketing point of contact for your category, using customer insight and commercial priorities to shape annual marketing plans, set direction, and lead the briefs that bring them to life across channels.

Responsibilities:

• Own and deliver the annual category marketing plan - insight-led, customer-focused, and aligned to business and marketing priorities.
• Lead quarterly reviews of the plan with the category leadership team and MLT, ensuring objectives are met, insights Embedded, and forward plans adapted.
• Act as single point of contact for all category marketing activity - shaping initiatives, managing trade-offs, and ensuring seamless execution across channels.
• Champion customer insight and category expertise - becoming the authority on customer behaviours, needs, and perceptions within your category.
• Brief and lead cross-functional teams - setting clear direction for creative, channels, and agencies, ensuring consistency and integration across touchpoints.
• Balance trading needs and brand building - delivering short-term sales-driving initiatives alongside longer-term growth priorities.
• Maximise vendor-led and retail media opportunities - working closely with commercial and retail media teams to enhance plans.
• Simplify and prioritise - making clear recommendations, driving decisions, and removing duplication in campaign planning.
• Lead cross-category initiatives where relevant to ensure integrated delivery.
• Report performance and share learnings - providing clear analysis and recommendations to senior stakeholders.

Reasonable Adjustments:

Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.

If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.