Senior Performance Marketing Manager - Paid Social (m/f/x)

Tractive was founded in 2012 in Pasching, Austria, by a group of paw-ssionate entrepreneurs with the aim of creating a safer environment for millions of pets around the world. By leveraging the latest technologies, Tractive develops pet wearables, apps and online services that provide pet parents with more happiness, security and peace of mind.

Today, Tractive is the most trusted name for keeping cats and dogs safe and healthy. Behind it stands a dedicated, dynamic and experienced international team of truly unique individuals who care about each other just as much as they care about going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you're a good match!

As part of our Performance Marketing team, you will:

• Scale paid social campaigns across selected markets - owning strategy, creative direction, testing, and performance optimization end-to-end.
• Shape our social paid growth strategy: develop a clear test-and-learn roadmap to continuously improve efficiency, identify new growth levers, and push the boundaries of what's possible on each platform.
• Collaborate closely with creative and UGC teams to ensure content aligns with platform best practices and drives measurable business outcomes.
• Explore and evaluate new channels, expanding our advertising reach and finding high-impact opportunities for diversification.
• Stay ahead of the curve by keeping an eye on platform updates, algorithm changes, and emerging trends - and translate them into actionable strategies for Tractive.
• Bring in your fresh ideas to make Tractive better- you'll never hear the phrase " because that's how we've always done things"
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Key requirements:

• Minimum 3 years of experience in Social Media advertising, ideally in a B2C environment on the client or agency side
• Proven track record of managing paid social campaigns end-to-end - from concept development and creative briefing to testing, analysis, and scaling
• Strong preference for Meta platforms (Facebook, Instagram); experience with TikTok Ads or other platforms is a plus
• Proficiency with data analysis tools such as Google Analytics and Looker Studio
• An innate ability to identify patterns and insights in complex datasets
• A unique mix of creative and analytical thinking, combined with an entrepreneurial spirit
• Excellent written and spoken English skills
• Valid Austrian work permit

Does this sound like you?

• Can-do mentality and a visionary thinker
• Self-motivated and data-driven marketing expert
• Analytical mindset with a passion for driving growth and achieving results
• Excited to work in Austria alongside an outstanding team

• 4 Day Work Week
• Hybrid Setup
• Flexible Schedule
• Pawternity Leave
• International Team
• Wellness Bonus
• Price Public Transport
• Online Learning Budget
• Relocation Support

Just so you know what to expect: For this position, we offer a competitive overpayment based on qualification and experience. Annual gross salary starts at € 50.000 full-time - at Tractive that means a 4-day work week with a 3-day weekend. If you bring relevant experience in many of the fields of responsibility, the salary will be considerably higher.

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