Senior Digital Marketing & CRM Specialist - Nike - Hilversum

Senior Digital Marketing & CRM Specialist

A curious, consumer-centric marketer who wants to gain meaningful experience in CRM strategy and execution. As part of the EMEA Owned Comms team, you'll act as a subject matter expert on activating digital marketing campaigns in email & push, shaping end-to-end customer journeys across Nike communications channels and helping us serve the right content, on the right channel, to the right audience, at the right time.

Who You'll Work With

As part of the wider Digital Marketing team in EMEA, you'll work with a passionate group of marketers who seek to bring to life a best-in-class digital ecosystem and digital storytelling. You will also partner with key cross-functional teams including Digital Experience, Business, Operations, Merchandising, external creative/strategy agencies and more - serving as the subject matter expert and to ensure a consistent consumer experience on every digital touchpoint.

What You'll Work On

• Trigger Program Strategy & Execution - You will meaningfully contribute to the overall trigger program strategy here in EMEA. You will play a key role in developing new trigger strategies, as well as continually optimizing our existing trigger program against key performance metrics.
• 365 Program - Our 365 program is an EMEA-owned and generated effort to drive incremental marketing support and business acceleration for our product assortment. You will support in briefing these executions to our agency partner, reviewing the creative, managing feedback rounds and scheduling them to go live.
• Channel Health Reporting & Insights - You will drive the reporting and insights workstream in our team - responsible for channel data pulling & analysis, insight mining and providing strategic recommendations to improve channel health and marketing/business outcomes. We often report to a variety of different functions including sport-dedicated teams within Digital Marketing, as well as the business. You will lead these reporting & insights initiatives end-to-end.
• Digital Brand Standards & Channel Best Practices - You will participate in our team's role as channel center of excellence. This means helping to educate different functions across digital marketing and beyond on our creative standards, and strategic and tactical best practices within the channel

The ideal candidate brings:

• Prior experience in Digital Marketing, ideally in CRM or life cycle marketing, digital, media, brand or retail marketing
• Experience in developing and executing consumer life cycle journeys and consumer-centric strategies
• Data-driven mindset, capable of mining for consumer and commercial insights, and translating into actionable opportunities
• Understanding of channel design fundamentals and creative best practices, enabling you to efficiently brief and direct agency teams on channel outputs
• Experience in segmentation and personalization, with proven ability to leverage audience insights in order to build consumer segments, ensuring highly relevant content
• Familiar with key CRM KPIs and metrics, and is able to measure impact of campaigns, report on learnings and recommend strategic next steps to reach business/brand objectives
• Proven project management and organizational skills, with a track record of leading projects in autonomy, and a demonstrated ability to balance between creative and operational tasks
• Passion for sport in any or all its various forms, along with knowledge on the culture surrounding it
• Familiarity working with tools such as Keynote, AirTable, Figma and Tableau

Sounds interesting? Feel free to send your updated CV

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