PR & Social Executive

We're looking for a tenacious and passionate Exec who lives and breathes social and content marketing.

Relationship-building will come naturally to you; you know how to connect with journalists, influencers, and partners.

You'll have an eye for pixel-perfect content, a strong social presence and a talent for story-telling.

Premium retail is your playground, and bringing brand stories to life is what you do best.

You thrive in fast-paced environments where development and opportunity are endless.

What you'll learn: You'll learn how to harness cutting-edge AI and creator platforms.

You'll work smarter, move faster and drive brand impact like never before.

What You'll Do

• Pitch journalists and editors weekly, combining reactive opportunities with proactive stories incl. product launches and brand campaigns.
• Build and maintain a high-quality media database across national, lifestyle, parenting, gifting and trade publications.
• Manage and schedule content across social and digital media
• Source, curate and organise UGC using platforms such as Upfluence and other creator tools.
• Identify, research and reach out retail and content partners to develop new opportunities and relationships.
• Use AI to improve planning and outreach opportunities.
• Coordinate gifting, product loans and expert commentary for media features.
• Track coverage, creator activity, and campaign performance, reporting to the Head of Strategy & CEO.
• Continuously look for new ways to increase brand awareness, social engagement, and media coverage.

Skills:

• 2-3 years' in PR, communications, social media, content marketing or a similar role.
• Copywriting - with a warm tone, specific, human and never corporate.
• Organised - proactive, resourceful, and passionate
• Confident reaching out to journalists, creators, retailers and partners.
• A fast learner - new platforms, tools and technologies await
• Interested in heritage brands, family, parenting, gifting or sustainability stories.
• Comfortable in a small team where you'll have real ownership and impact

What Success Looks Like in Year One

• Regular national, lifestyle and parenting press coverage.
• Consistent, high-quality social publishing across key channels.
• A growing network of engaged creators, partners and journalists.
• New partnership opportunities to drive customer acquisition.
• Increased awareness through earned media, creator activity and social content.
• A strong social and content presence