Marketing Effectiveness and Analytical Lead, GCAS

Overview

Mid-level position: Marketing Effectiveness and Analytical Lead, GCAS. Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies.
• 3 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
• Experience analyzing datasets.
• Ability to communicate in French fluently to interact with local stakeholders.

Preferred qualifications

• Experience with Media Mix Modeling, Attribution Modeling, A/B Testing.

Responsibilities

• Advance measurement maturity with a portfolio of Google's global customers.
• Advise on measurement best practices to improve Google media effectiveness, including attribution, marketing mix modeling, incrementality studies, lifetime value, quality measurement agendas, measurement experiments frameworks and playbooks.
• Develop relationships with internal and external stakeholders, earn their trust, and challenge the status quo together by telling stories with data, both visually and verbally.
• Build and strengthen relationships with influential cross-functional teams to deliver the best of Google to our clients.
• Analyze internal and external data, identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.

About the job

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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