Head of Marketing - Shelby

Overview

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.

Founded by the original creators and maintainers of the Diem blockchain, we have dedicated years to this mission. We believe the open-source Diem technology is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.

Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.

About Shelby

Shelby is a decentralized storage network designed to deliver secure, high-performance, and developer-friendly data infrastructure on the Aptos blockchain. It uses on-chain smart contracts to coordinate and manage storage activity, ensuring full transparency and trustless integrity. The protocol introduces a system of "Chunks" and "Blobs" to handle data-from cold archival files to hot, real-time application storage. By integrating with the Aptos ecosystem and leveraging the Move programming language, Shelby enables developers to store, retrieve, and audit data with precision and speed. Shelby bridges protocol-grade architecture with production-ready performance for use across DeFi protocols, gaming platforms, AI models, and analytics engines.

About the role:

We are looking for a versatile Marketing Lead (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands-on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team.

You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform's early users-particularly creators, media platforms, and ecosystem builders.

What you'll be doing:

• Own and develop the Shelby platform's go-to-market messaging and brand positioning
• Craft and execute multi-channel campaigns (organic, content, growth loops)
• Translate complex product features into compelling narratives that connect with creators and Web3-native users
• Manage and grow Shelby's presence on key social platforms (X/Twitter, Farcaster, etc.)
• Collaborate with internal teams, ecosystem partners, and agency vendors
• Work closely with product and engineering to shape the user journey
• Support Shelby's early launches and activations with high-impact marketing strategies

What we're looking for:

• 5-8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
• Proven experience launching products and growing communities in a startup or early-stage environment
• Background in product marketing, content marketing, or growth
• Familiarity with the Web3 audience and its nuances-especially media/creator-facing use cases
• Strong writing and storytelling skills
• Comfortable operating independently and building from scratch
• Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction

Nice to Have

• Experience working with creator communities, media platforms, or decentralized content tools
• A track record of managing marketing ops and vendor relationships
• Light technical fluency-able to understand and communicate how protocol-level tools impact end users

Location & Working Style

• This role is remote, but U.S. time zones are preferred
• You'll collaborate directly with the Shelby founder, key Aptos leadership, and stakeholders across the ecosystem

Why Join Us

This is a rare chance to shape the marketing vision of a new project at the edge of blockchain, creator tech, and media innovation. As the first marketing hire for Shelby, you'll have both strategic input and hands-on impact from day one-with the opportunity to grow into a leadership role as the team scales.

Our Benefits

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off
• Competitive Salary
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events

We are committed to diversity in the workplace and proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.

Safety notice: We are committed to a safe and secure hiring process. Do not be alarmed by impersonation attempts. We will never ask you for payment during the application or onboarding process, including background checks or equipment fees. We will always communicate via our official company email domain and never request personal financial information during the application process or onboarding.