Manager, B2B Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Manager, B2B Marketing
Manager, Product Portfolio Marketing
Portfolio: Open Finance/Open Banking

Job Summary:

We are seeking a collaborative, results-driven, and experienced product portfolio marketing manager to support the creation and execution of go-to-market strategies for one of our key Services Portfolios in Europe and AU/NZ. This role reports to the global VP, Product Portfolio Marketing Open Finance/Open Banking, and works closely with the global Director to ensure best-in-class product marketing. The role collaborates with the European OB business leader and cross-functional teams such as product management, sales, regional marketing, and other groups within B2B Services Marketing. The goal is to develop new messaging and marketing strategies that introduce solutions to local markets and implement key programs for business growth and market adoption. The ideal candidate will be a team player with a strong understanding of product lifecycle management, competitive messaging and positioning, and regional market landscape and trends in open finance/open banking, as well as experience developing tailored marketing strategies and content for diverse customer groups, including developers and technical audiences.

Key Responsibilities:

• Develop compelling messaging and value propositions that differentiate the portfolio's use cases and solutions in regional markets, ensuring alignment with business objectives and strategy.
• Conduct regular competitive analysis and customer research to refine positioning and align with market trends and needs.
• Lead execution of use case playbooks and supporting assets to drive adoption and usage in key markets.
• Support the Developer & API team in creating targeted messaging and marketing strategies to increase awareness and adoption among developers.
• Support launch plans for Tier 1 and Tier 2 product/solution launches, including positioning, naming, and execution strategies.
• Collaborate with marketing teams on product launch and use campaigns, reviewing materials for alignment and impact.
• Manage product portfolio information on shared platforms like
• Create sales enablement assets reflecting use case messaging for sales teams.
• Support website migration and content development to reflect priority products and use cases in European markets.
• Coordinate with vendors and agencies for deliverables.
• Report on campaign performance and recommend improvements based on data insights.

Qualifications:

• Proven experience in product marketing, preferably in a B2B tech environment.
• Knowledge of the European Open Finance/Open Banking landscape.
• Experience working with cross-functional teams including product, sales, and regional marketing.
• Strong understanding of competitive product positioning and value proposition development across multiple markets.
• Experience delivering creative content across channels including presentations, sales materials, digital, and videos.
• Success in building relationships and delivering results with global, multicultural, or remote teams.
• Experience executing and measuring product marketing campaigns.
• Ability to leverage data to develop insights, briefs, and marketing materials.
• Capability to lead, plan, and manage projects within timelines and budgets.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks. Every employee or contractor is responsible for information security by:

• Abiding by Mastercard's security policies;
• Ensuring confidentiality and integrity of accessed information;
• Reporting security violations or breaches;
• Completing mandatory security trainings.