Loyalty Rewards Manager

For one of our main clients located in Alcobendas, Omnitel is looking for a Loyalty Rewards Manager for the Direct To Consumer (DtC) team to support on the Rewards roll out and deployment.

Strengthening our client's DtC business with a loyalty platform strategy is key to maintaining strong growth and competing with other benefits/promotions rather than pricing that creates channel conflict. Activate Customer Data and our client's loyalty platforms with formidable activities and tactics to drive cross-sell and up-sell in the DtC channel.

General Data:

• Type of contract: Indefinite
• Hours: 09:00h. - 18:00h / Flexibility (40 hours)
• Location: Madrid- Spain Hybrid
• Start Date: Immediate
• Salary range : 30K-34K

Key Responsibilities:

• Create and coordinate the loyalty program initiatives transversally to all business divisions.
• Co-create together with Head of Loyalty & Biz Insights the local CRM strategy & vision, aligned with global Headquarters strategy.
• Manage Rewards program calendar.
• Define & execute the rewards campaigns plan and goals to ensure an effective communication within multiple channels including email, Mobile App notifications, Wallet, etc.
• Prepare dashboard, KPIs, analysis, reporting and comparison of campaigns performance with main user experience, GCRM platform and e-commerce KPIs.
• Identify improvements and new opportunities to expand the loyalty initiatives and results.
• Manage database users tiering program to energize and retain customers, AOV and purchasing frequency.
• Manage GCRM platform to setup new campaigns and update dashboard.
• In collaboration with Customer Service support customer queries and requests.
• Align with legal team to optimise personalization and Rewards communications within the GDPR legal regulation.

Essential requirements:

• 3+ years' experience as Retention Marketing role with strong digital focus.
• Loyalty program management experience.
• Hands-on experience with digital marketing tools. Salesforce, Adobe or similar suites experience will be highly appreciated.
• Outstanding execution skills with strong attention to detail.
• Exceptional planning and time management skills.
• Excellent communication skills and confident presenting.
• Ability to analyse and communicate insights regarding all key digital marketing metrics.
• Ability to manage multiple projects/campaigns at the same time.
• Working experience in multinational environment is a plus.
• Fluent English is essential in an international environment.

Key skills required:

• Essential spirit of teamwork and collaboration to meet a common goal, as this is a cross-functional role.
• Dynamic personality and high level of communication, both verbal and written, being able to interact not only with the direct team, but also with colleagues across the company and with third parties.
• Analytical mindset, organizational and reporting skills for a fast-paced environment, with the ability to analyze data, prioritize and problem solve.
• High energy and a will to succeed.

Languages:

• English: Advanced Level (Minimun C1).

Please attach your CV in English. Many thanks.