Local Marketing & Social Media Manager

Local Marketing and Social Media Manager
Job Description and Person Specification Summary

Job Title: Local Marketing and Social Media Manager

Reports to: Head of Marketing

Peer Group: Marketing Team

Direct Reports: None

Key Relationships: Internal: Chief Executive Officer, Chief of Staff; Heads of Service, including Operations, Education, Fitness, Physiotherapy, Massage; and Studio Managers

Base Location: Ten's City Studio, with flexibility to attend all studios

Flexibility: 90% Office based / 10% Home or Remote Working

Working Pattern: Monday to Friday, some flexibility for client/brand events on weekends (subject to discussion and agreement).

Overall Purpose

Drive studio traffic and deepen client engagement and loyalty through strategic partnerships, compelling promotions, and targeted local and digital activations. Bring the Brand to life through meaningful, positive interactions - building loyalty and trust in every experience. Collaborate with studio teams to deliver personalised, impactful initiatives tailored to each client type.

• Support and contribute to the tactical execution of Ten's marketing strategy with specific accountability for local marketing and social media.
• Contribute to the overall marketing plan and support daily implementation.
• Proactively support the HOM to ensure that projects and activities deliver against targets and the marketing calendar, and ensure that all activity aligns with business objectives.
• Manage the social media calendar and corresponding channels.
• Have a deep understanding of Ten's target audiences and products - leverage this understanding to create intelligent dialogue through content and activity - being in and around the studios.
• Be a community champion - support the studio teams to deliver positive experiences, meaningful engagement, and customer retention.
• Be a brand ambassador and consumer champion, passing your knowledge and passion for what we do - and the way we do it - to all members of the team and other stakeholders.

Responsibilities Overall

• Live the brand values - deep expertise, true support, and knowing me well.
• Collaborate with the marketing team to execute campaigns, contribute content ideas, and support with the management of the design WIP to deliver on time and on-brand assets.
• Own and deliver organic social media activity - drive activity, numbers, and salience.
• Support the HOM with the coordination and delivery of paid social media activity.
• Conceptualise, plan, and execute events that support the marketing strategy and overall business goals.
• Build relationships and work closely with the Studio Managers to support and deliver local marketing - providing scalable frameworks for studio managers for ongoing monitoring & management.
• Ensure studio teams are briefed and engaged with all projects you own, communicating effectively and providing them with the relevant marketing resources and information they need.
• Actively engage with the Wellness/Fitness industry to identify opportunities/trends that can be utilised in marketing activities.

Social Media

• Plan, activate, and manage Ten's social media activity & calendar.
• Ensure that all content is on brand and in line with the marketing calendar.
• Manage Ten's social media calendar and content, ensuring all activity is on-brand, optimized, and creatively geared to drive first-timers and increase footfall.
• Ensure that the needs of different stakeholders are met - PT, Trainers, Physio, Clinical.
• Deliver an influencer strategy that drives revenue, brand reach, and awareness.
• Analyze data that measures the impact of social media activity.
• Complete weekly social media reports, track trends, and identify opportunities to optimize performance.

Creative & Content

• Inspire and motivate Ten's customers with innovative content.
• Create segmented content, where appropriate, that is both rational and relevant to Ten's core audiences.
• Generate on-brand, audience-specific content including photography and video, aligned to the marketing calendar, working with the designer to deliver the necessary assets.
• Be comfortable working in print and in digital mediums.

Events/Partnerships/Local Marketing

• Create, plan, and manage events that support key services, maximize opportunities within budget, and drive brand awareness, community engagement, and ROI.
• Collaborate with external partners to deliver client-focused events that align with the marketing strategy and business goals.
• Build out networks with 'performers' in mind, i.e., running, cycling, sports clubs, as this drives referrals in the 'Reinforce' phase of Physio.
• Deliver ideas for Advocates and support the marketing team to drive customer engagement and satisfaction.
• Drive reach, revenue, and first-time visits through partnership and affiliate marketing opportunities.
• Manage studio events, including planning and communications - support SMs to deliver community engagement.
• Launch and manage Ambassador programme - leverage influencers and clients to drive this.
• Manage local marketing with studio teams, delivering promotions, strategy, and communication materials.
• Build and maintain relationships with studio teams to understand and assist local marketing needs.
• Manage stock levels, arrange timely replacement and re-ordering.
• Update imagery & signage around studios.
• Coordinate print bookings, assets, check and supply artwork.

Promotions

• Write and distribute briefing notes & internal communications.
• Ensure studio teams are briefed and engaged with promotions - attend SM meetings to deliver plans.
• Set-up and manage on MBO.
• Support with the execution of promotional landing pages, ensuring that all relevant pages are added to the social media landing page.
• Report and analyze performance & ROI of campaigns managed.

Internal Engagement

• Energize and encourage team to drive content creation and support the social media calendar.
• Manage team bios and updates.
• Champion local-level brand communication: Ten.'Your Centre of Balance'.

Personal skills and qualities required

• Be a proactive team player with a positive attitude.
• Minimum of 4 years' prior marketing experience.
• Good knowledge of and/or genuine passion for the health & fitness/wellness industry.
• Strong understanding of digital, online, and traditional marketing methods.
• Ability to adapt quickly and juggle multiple projects.
• Be a champion and ambassador for the Brand and marketing team.
• Strong admin and organizational skills - good with systems, processes, and planning - like tech.
• Ability to 'get things done' - a finisher and a 'doer'.
• Practical approach to tasks.
• MBO knowledge advantageous.
• Good written and verbal communication skills.
• Confident dealing with colleagues, stakeholders, clients, partners, press, and networking where needed.
• Experience managing multiple suppliers and communicating effectively on behalf of the business.