International Brand Activation Manager

International Brand Manager - EMEA

Global FMCG / Personal Care Business

Location: Central London with International Travel (Hybrid - 2 days in office)

Are you a brand builder with international flair and a passion for creating impact across diverse markets?

An exciting opportunity has arisen to join a fast-paced, global FMCG business as an International Brand Manager for the EMEA region. You'll take the lead on strategic marketing and innovation for a portfolio of well-known mass-market brands, playing a pivotal role in driving growth in both established and emerging markets.

About the Role:

Reporting to the International Marketing Manager for Europe & Africa, you'll be the brand custodian for your portfolio across the E&A region.

Working closely with regional distributors, local agencies and global stakeholders, you'll deliver compelling, insight-led brand plans with a strong focus on digital marketing and new product development.

This is a hands-on, high-impact role with broad scope - from digital and trade marketing to brand activation and portfolio strategy. You'll also travel internationally to engage with partners, attend trade shows and support market launches.

Key Responsibilities:

• Lead regional brand strategy and execution across EMEA
• Develop 360 marketing campaigns in partnership with agencies and distributors
• Deliver brand books, media plans and content across digital, in-store and ecommerce channels
• Champion NPD initiatives and support go-to-market execution
• Analyse market and consumer data to shape growth plans
• Manage A&P budgets, ensuring cost-effective and impactful spend
• Support commercial teams with brand tools, activation plans and presentations

What We're Looking For:

• A commercially astute brand marketer with strong FMCG experience
• Proven success in international markets, particularly across EMEA
• Digitally savvy with experience in digital planning, content and analytics
• Confident in trade marketing, agency management, and cross-functional collaboration
• A natural relationship-builder with cultural awareness and excellent communication skills
• Energetic, proactive and comfortable with frequent travel

Preferred Background:

• FMCG, Beauty or Health categories
• Experience working with distributors and ecommerce platforms
• Strong understanding of brand P&Ls and budget management
• Educated to a high standard with a strategic and analytical mindset

This role offers the chance to join a global business on a growth journey, giving you the opportunity to shape brands that consumers love across international markets.

Interested in learning more? Get in touch for a chat.