Customer Relationship Management Manager

CRM Manager - Leading Marketing Agency

£40k - £50k (Depending on experience)

Hybrid work - Central London Office

We're looking for a highly skilled and strategic CRM Manager (With Marketing agency experience, specifically) to join a dynamic marketing agency.

In this hybrid London-based role, you'll take the lead on all CRM initiatives for a diverse portfolio of clients. This position demands both strategic vision and hands-on implementation, guiding a small team to deliver multi-channel campaigns that drive acquisition, engagement, and retention while fostering strong client relationships in a fast-paced environment.

What You'll Do:

• Develop and implement comprehensive CRM, lifecycle, and loyalty strategies.
• Serve as the key CRM contact for clients, leading projects and building strong relationships.
• Analyze customer data to uncover insights and identify growth opportunities for campaigns.
• Design and execute automated customer journeys across various digital channels.
• Oversee campaign production and quality assurance, ensuring timely and on-brand delivery.

What We're Looking For:

• 5+ years in CRM or email marketing, with at least 1-2 years in a strategic/managerial capacity (Must have Marketing agency experience)
• Strong proficiency with leading CRM platforms (e.g., Acteol, Klaviyo, Salesforce, Dotdigital).
• Demonstrated ability to build effective CRM strategies and deliver measurable impact.
• Solid understanding of customer journeys, automation, and lifecycle marketing principles.
• Excellent communication, project management, and data analysis skills.