Head of Performance Marketing (remote)

A leading iGaming operator focused on the LATAM market is looking for a Head of Performance Marketing.

The role is fully remote but also calls for the individual to be responsible and mature since they will be occupying a key position within the business.

You will manage a team of 8x individuals, namely Data Analysts, Paid Media & Programming specialists, SEO executives and an affiliate team. You will work closely with the CRM team, who including your direct reports, will all be based in South America. Spanish is not a must but some level of the language would be desirable.

Location

Remote (Europe or LATAM)

Salary

Up to circa EUR 100,000

What You'll be Doing:

You will be responsible for defining and executing an advanced, data-centric paid media strategy, optimizing our acquisition funnels, navigating regulatory complexities, integrating

AI-powered personalization across channels, and continuously identifying new acquisition opportunities across emerging platforms

This is a high-impact leadership role, reporting directly to the executive team and working cross-functionally across data, product, CRM, and technology

Design and lead the long-term performance marketing strategy across regulated and non-regulated markets, ensuring sustainable and profitable growth

Own and optimize the digital acquisition P&L, with a laser focus on ROI, LTV, and CPA

Elevate the sophistication of our acquisition engine through advanced tracking, attribution modeling, and real-time campaign optimization using AI and machine learning

Proactively navigate regulatory and technical challenges unique to the online betting industry

Integrate performance marketing with CRM, Content, and Product teams to drive full- funnel conversion optimization

Lead, mentor, and scale a high-performing performance marketing team across multiple regions

Collaborate closely with Data Science and Technology teams to ensure precision in campaign measurement and attribution

Identify and capitalize on emerging acquisition channels and trends, including platforms like TikTok, Twitch and

Drive continuous innovation by evaluating, testing, and implementing new marketing technologies, platforms, and methodologies

What We're Looking for in an Ideal Candidate:

10+ years of experience in digital performance marketing, with at least 5 years in the online betting, gaming, or similarly regulated industries

Deep expertise in Google Ads, Meta Ads, WhatsApp campaigns, TikTok Ads, and X Ads, as well as advanced paid media management platforms (e.g., SA360, Meta Advantage+)

Proven experience working with mobile measurement partners (MMPs) such as Adjust or AppsFlyer, and attribution/fraud prevention systems

Strong technical knowledge in tracking (GA4, GTM, Segment) and data integration.

Hands-on experience applying AI/ML solutions to campaign optimization and personalization

Highly analytical, data-driven, and results-oriented, with a strong command of metrics such as ROAS, LTV, CAC, and cohort analysis

Demonstrated success in leading cross-functional teams and managing complex acquisition funnels at scale

Proactive problem-solver with excellent decision-making capabilities, able to operate under pressure and in fast-paced environments

Experience managing affiliate marketing programs in the online betting space

Spanish & English fluency is a must - Portuguese are a strong advantage