Head of Performance Marketing - 12 month FTC

We are seeking a highly strategic and data-driven Head of Performance Marketing (12-month FTC) to lead our global customer acquisition efforts to join our ambitious Digital and Marketing team at Trinny London. This role is responsible for the full ownership of our acquisition strategy, driving new customer growth, and optimizing CPA and profitable return across all performance marketing channels (primarily digital). This role is reporting directly to the Director of Digital.

Welcome to Trinny London!

Here at Trinny London, we're changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we're proud to be one of Europe's fastest-growing beauty brands. We're generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

• Develop, own, and execute a global acquisition strategy, including full oversight of budgets and spend, to maximize profitable customer acquisition targets (CPA) and reduce customer acquisition costs while maintaining brand values.
• Lead the planning, execution, reporting, and optimization of all performance marketing channels. Continuously evaluate and refine tactics to improve efficiency and effectiveness.
• Identify and implement new and innovative performance marketing strategies, explore opportunities to expand our channel mix, and contribute to the broader Performance Marketing roadmap alongside the Director of Performance Marketing.
• Utilize data and analytics to provide actionable insights, identify cost-effective channels, and make data-driven recommendations to continuously improve marketing performance.
• Manage and develop a high-performing team, fostering their ability to operate campaigns, make optimization recommendations, and challenge agencies. Distribute responsibilities effectively across internal teams and external agencies.
• Own the performance marketing testing roadmap, ensuring continuous iterative testing and learning across all performance channels. Collaborate closely with the Head of Design and creative teams to innovate creatively.
• Share performance marketing insights, projects, and test results across the business to inform future decisions. Identify and implement new processes to ensure team efficiency and support automated reporting efforts.
• Conduct ad-hoc analysis, investigate competitor activity, and collaborate with BI and data teams to inform future strategies.

As Paid Media Manager you possess the following skills and experience:

• Demonstrable experience in performance marketing, including experience with paid social strategies ideally within high-growth scale-ups and with global footprint.
• Is a mentor for your team and advocate for our brand values
• A proven track record in running successful multichannel online acquisition campaigns, including remarketing, attribution and analytics, and working with significant budgets.
• Understand the technical and analytical elements of all relevant digital platforms in hyper-detail, including tracking, attribution and experimentation features
• Comfortable being hands on within marketing platforms and analysis tasks
• Solutions orientated, delivering lasting solutions balancing risk mitigation, flexibility and business continuity through business cases and proposals supported by data and evidence
• At ease with startup culture and able to work hands on in a flexible and agile manner
• You like autonomy and have the ability to get stuff done without close supervision - you take ownership of the vision and can figure out how to execute against it
• Curious about new trends, advertising products and growth opportunities with a can-do attitude and full of great ideas
• At ease with reporting in Excel, Google Sheets and Pivot Tables. PowerPivot and Thoughtspot experience is ideal but not essential

We love to hear from anybody interested in Trinny London! Although it's useful to have the skills listed above, we're always eager to hear from ambitious people looking for their next challenge.

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We're committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.