Head of E-Commerce - Beauty Sector

3INA is the No.1 growth colour brand in Spain, and one of the fastest expanding beauty brands, already delighting customers in more than 40 countries.

3INA is more than a beauty brand: we were born in 2016 with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless, and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price.

Since 2016 we are bringing bold beauty to the streets by breaking traditional ideals, celebrating individuality, and encouraging self-expression through make-up.

Your Challenge:

We are seeking a Head of E-Commerce to lead our direct-to-consumer (DTC). This role will be responsible for 3INA's entire digital and e-commerce operations, ensuring full accountability for our brand's online performance across our own site. The ideal candidate will be a data-driven marketing expert with a strong analytical mindset, experience in CRM and Loyalty Program, and a background in performance marketing. This critical position will drive growth by shaping a powerful digital presence, working closely with sales and branding teams, and reporting to the Brand Director.

Your Responsibilities:

• Full accountability for all DTC, with a focus on growing e-commerce sales, profitability, and brand visibility;
• Expertise in omnichannel marketing and advertising strategies that drive DTC and e-tail success in order to improve CAC and ROAS;
• Strategic leader for all e-commerce functions, including planning, content strategy, marketing, website design, web analytics, and technology.
• Ownership of the digital business P&L, including budget forecasting, planning, and performance metrics.
• Develop and implement data-driven marketing strategies with clear KPIs to increase revenue, conversion, retention, and AOV.
• Analyze and optimize all digital channels (email marketing, paid social, SEO, affiliate, etc.) based on established KPIs and measurement tools such as Google Analytics, Google Search Console;
• Lead CRM and Loyalty initiatives to enhance customer retention and engagement, leveraging the Yotpo platform to create targeted, personalized experiences that maximize retention;
• Regular reporting on digital performance against targets, highlighting actionable insights.
• Identify and manage partnerships with agencies (digital marketing, performance, and web development) to support strategic goals.
• Collaborate with Marketing/Creative teams to ensure campaigns and creative assets align with 3INA's goals.

What we expect from you:

• 3-5 years of experience in DTC/e-commerce/performance marketing, with a proven track record in CRM, loyalty programs, and Data analytics.
• Strong analytical skills and results-oriented, with experience in SEO, Performance, email marketing, and social media.
• Experience in the beauty industry is a strong plus, with Shopify knowledge preferred.
• Proficiency in English, Google Analytics, and reporting systems; HTML knowledge is an advantage.
• Entrepreneurial mindset, detail-oriented, and able to build and lead high-performing teams.

Why join 3INA:

• Culture of freedom, diversity & inclusion, and responsibility
• Free 3INA Product every Q
• You will have special discounts and we do not forget your family and friends either!
• Feel free working from home or office, you choose!
• Keep learning with 3INA We offer courses to our employees, depending on their needs and roles!
• We take care of your development and professional growth with frecuently performance appraisals
• Company events every 3 months

Equal opportunity employer:

3INA Makeup is an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.