Head of Digital Marketing

Head of Digital Marketing - B2C

Outskirts of Crawley, West Sussex

Hybrid working

£80,000 to £ 100,000 DOE

Are you a Head of Digital looking for your next B2C opportunity? Lloyd Recruitment Services is partnering with a long-standing client to recruit a Head of Digital Marketing - B2C. This newly created role has been established to lead the digital marketing strategy, drive growth, and deliver best-in-class customer experiences across multiple channels.

About the Head of Digital Marketing Role:

This is an exciting opportunity to own and shape the digital marketing strategy for a high-profile B2C organisation. You'll lead a small team, oversee performance analytics, and deliver data-driven initiatives across websites, apps, email, social, and paid channels.

The role is open to candidates from a range of B2C sectors, including travel, insurance, retail, or financial services, with proven experience in digital leadership and transformation.

Head of Digital Marketing Key Responsibilities:

• Lead and execute the end-to-end digital marketing strategy, ensuring alignment with business objectives.
• Manage and mentor a high-performing digital team, fostering innovation, collaboration, and continuous improvement.
• Oversee and optimise all digital channels, including websites, apps, CRM, email, social, and paid campaigns.
• Use data and analytics to measure performance, maximise ROI, and inform strategy.
• Champion personalisation, automation, and AI-driven initiatives to enhance the customer experience.
• Manage budgets, agency relationships, and technology partners to deliver high-quality campaigns efficiently.
• Ensure compliance with GDPR, PECR, and other digital regulations.
• Collaborate with senior stakeholders to deliver a cohesive, commercially focused marketing roadmap.

About You:

• Proven experience in a senior B2C digital marketing role, leading strategy and execution.
• Track record of delivering successful digital campaigns and transformation projects.
• Expertise across SEO, PPC, CRO, content, social, and email marketing.
• Strong data and analytics skills, including GA4, SEMRush, and dashboards.
• Experience managing Optimizely / EPiServer or equivalent CMS platforms.
• Strong understanding of UX, A/B testing, and optimisation.
• Experienced in leveraging AI and personalisation to improve engagement and performance.
• Exceptional leadership, communication, and stakeholder management skills.

Why Apply?

• Competitive salary of £80,000-£100,000
• Newly created role with scope to define the organisation's digital future
• Senior leadership position within a respected B2C organisation
• Supportive, inclusive, and forward-thinking culture
• Private medical insurance, enhanced pension, hybrid working, discounts, life assurance, and more

Extra info:

• Refer a friend and earn up to £500 (see website for details)
• Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful
• By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website)

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.