Freelance Social Media Strategist

Overview

Strategists are tasked with the day to day strategic ownership of an account, helping senior strategists or strategy directors achieve the vision set for the account with their support. A strategist writes and delivers great briefs, works closely with creative and media teams to make it a reality, and sells the strategy and work to day to day clients. While they work under an account's strategic leadership, they are the engine that makes great work, which captures consumer attention, changes a client's business and creates work that leverages culture. They learn how to move toward senior strategist and strategy director roles through practice.

Responsibilities

• Work with the PCS (junior strategist) to mine insights and cultural trends and transform them into actionable insights and creative briefs.
• Brief and collaborate with creatives to produce relevant and impactful work.
• Produce a range of strategic documents and recommendations.
• Develop platform and publishing strategies and share knowledge about opportunities in digital and social channels.
• Work with and present to clients.
• Monitor results and effectiveness, and continuously demonstrate where strategic improvements can be made through performance analysis and report creation.
• Engage in all parts of the strategic process: scouting insights and signals, working with creative teams to test ideas, collaborating with media to translate insights into action, creating reports, and partnering with clients to realize plans.

Qualifications

• 2 3 years of experience in a strategic marketing role (creative agency, media agency, or client side marketing team).
• Ability to develop strategies, briefs and reports independently.
• Experience collaborating with creative, client partnerships and other internal and external partners.
• Passion for social media, technology and popular culture; experience running one or more of your own social media channels is a plus.
• Excellent written and verbal communication skills in English and Polish.
• Strong understanding of brand marketing strategy and how social channels can inform wider engagement and action.
• Authorized to work in the United Kingdom.

What You Should Know

We value personality and experience and believe that a capable strategist has curiosity, the hunger to create great work, and a drive to learn. Our mission is to solve business problems, not merely create advertising, and our culture rewards experimentation and hypothesis testing.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.