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Freelance Ads Strategist
Posted 11 days 3 hours ago by twentysix
Permanent
Full Time
Other
Tyne And Wear, Washington, United Kingdom, NE371
Job Description
Successful candidates will be responsible for: 
- Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
- Assisting account leads in communicating campaign results and performance insights to clients.
- Supporting the launch and optimization of advertising campaigns to help achieve client acquisition goals.
- Monitoring and reporting on performance data to assist in identifying trends and ensuring alignment with client missions.
- Navigating the high-stakes, rapid-response world of news-cycle marketing, where your ability to pivot a strategy in real-time can result in millions of dollars raised for a cause in a single day.
- At least 3 years of experience managing complex paid media portfolios in a high-growth startup, a major agency, or a political organization.
- A Product Manager approach to ads - you care as much about the post-click experience and conversion rate optimization as you do about the CPM.
- Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions;
- Extensive experience with the backend of ad managers.
- Obsession with optimization: At MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client's mission.
- You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.
- Experience with nonprofit and/or political fundraising.
twentysix
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