Freelance Ads Strategist

Successful candidates will be responsible for:

• Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
• Assisting account leads in communicating campaign results and performance insights to clients.
• Supporting the launch and optimization of advertising campaigns to help achieve client acquisition goals.
• Monitoring and reporting on performance data to assist in identifying trends and ensuring alignment with client missions.
• Navigating the high-stakes, rapid-response world of news-cycle marketing, where your ability to pivot a strategy in real-time can result in millions of dollars raised for a cause in a single day.

Must-have qualifications:

• At least 3 years of experience managing complex paid media portfolios in a high-growth startup, a major agency, or a political organization.
• A Product Manager approach to ads - you care as much about the post-click experience and conversion rate optimization as you do about the CPM.
• Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions;
• Extensive experience with the backend of ad managers.
• Obsession with optimization: At MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client's mission.
• You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.

Nice-to-have qualifications:

• Experience with nonprofit and/or political fundraising.