Field Events Manager

Location: London / Berkshire preferredContract Duration: 6-8 Months

We are seeking an experienced Field Events Manager (contractor) to lead EMEA third-party and field event execution during a 6-month maternity cover.

This is a hands-on, delivery-focused role responsible for planning and executing trade shows, partner events, and regional roundtables across multiple EMEA geographies. The ideal candidate brings a strong demand generation mindset and understands how to drive measurable pipeline impact from field events.

This role requires immediate ownership, strong stakeholder management, and the ability to operate independently in a fast-paced environment.

• Own full lifecycle execution of third-party trade shows and field events across EMEA.

• Manage logistics, vendors, contracts, budgets, and timelines.

• Ensure strong on-site execution and structured post-event follow-up.

• Embed demand generation strategy into all events.

• Ensure proper lead capture, upload, routing, and SDR follow-up within CRM systems.

• Partner with Sales and SDR teams to drive marketing-qualified leads through early-stage pipeline conversion.

• Track performance metrics and report on pipeline impact.

• Work closely with Sales leaders, SDR teams, Revenue Marketing, and external partners.

• Align event objectives with regional sales priorities.

• Provide clear pre-event briefings and post-event performance reporting.

• Track KPIs and event ROI.

• Identify opportunities to improve event efficiency and conversion rates.

• Maintain CRM data hygiene and attribution accuracy.

• Oversee budgets and manage spend responsibly.

• Support and execute regional user conferences and partner/customer roundtables as required.

• Ensure ideal customer profile (ICP)-focused event targeting to maximise early-stage pipeline outcomes.

• 6-10+ years of experience managing B2B field events across EMEA.

• Demonstrated track record of delivering measurable pipeline impact from events.

• Strong project management and budget management capabilities.

• Experience with CRM and marketing automation tools (reporting and budget management platforms preferred).

• Excellent communication skills with the ability to present plans and results to Sales and senior stakeholders.

• Highly organised, proactive, and comfortable working independently.

• Experience working cross-functionally in fast-paced environments.