Digital Marketing Specialist

Digital Marketing Specialist

A leading international financial services organisation is expanding its Marketing team and is seeking a Digital Marketing Specialist to support marketing activity across Ireland and other markets. Reporting to the Marketing Manager, this is a varied role combining digital marketing, integrated campaigns, content, events and agency management. The successful candidate will contribute to the delivery of marketing plans, ensuring activity supports business objectives, commercial priorities and consistent brand standards across multiple markets.

Key Responsibilities

• Support the development and delivery of marketing plans across Ireland and other markets, aligned with business and commercial objectives.
• Coordinate integrated, multi-channel campaigns spanning digital, social media, email, paid media, events, content and traditional channels.
• Manage website updates and enhancements, working with internal stakeholders and external partners.
• Use CRM, email marketing, analytics, marketing automation and AI-enabled tools to improve campaign delivery and performance.
• Monitor campaign results, report on performance and identify opportunities to optimise future activity.
• Brief and coordinate creative, media, PR and digital agencies to deliver effective marketing initiatives.
• Maintain consistent brand messaging and visual identity across marketing materials and channels.
• Create and refine content for websites, campaigns, social media, product materials and other communications.
• Coordinate webinars and events, including audience targeting, communications, logistics and post-event reporting.
• Ensure marketing activity follows internal approval processes and relevant regulatory requirements.
• Keep up to date with digital marketing developments, AI tools, accessibility, data protection and web best practice.

The Ideal Candidate

• A degree in Marketing, Business or a related discipline.
• At least three years' experience in a marketing role, with a track record of delivering successful campaigns.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing and analytics.
• An understanding of core financial products and the ability to communicate their value and differences clearly to customers.
• Commercially minded, with the ability to connect marketing activity to business outcomes.
• Excellent written and verbal communication skills, sound judgement and confidence engaging with senior stakeholders.
• Strong relationship-building and organisational skills, with the ability to manage competing priorities across teams and markets.

What's on offer:

• Salary: Circa €60K (+ Bonus)
• Hybrid work option
• Benefits to include pension and healthcare
• Annual leave at 24 days
• Additional benefits will also apply