CRM Executive

Who We Are

At Cornmarket, we look after the financial wellbeing of public servants and their families. We've been focused on public sector employees for over 50 years, learning how to bring our clients the best financial services - from car, home, health and life insurance, to income protection, retirement planning and beyond. As a team, we're a lovely bunch. We work together and share ideas, skills and opinions. You'll get exposure to all areas of the business from marketing to sales, operations and compliance. There's lots to learn but space to create great impact. If you're passionate about your job, you'll fit right in.

Role Purpose

We are seeking a CRM Executive to manage, optimise, and evolve our email and SMS marketing activity across multiple general and health insurance through salesforce marketing cloud. This role will focus on campaign delivery, database nurturing, audience segmentation, reporting, and automation - ensuring that every customer interaction is relevant, timely, and performance-driven. Experience in using HTML and CSS in email and/or landing page creation and maintenance along with the ability to utilise SQL is an advantage.

Accountabilities of the Role Campaign Management

• Plan, build, and execute targeted email and SMS campaigns across multiple brands or products.

• Work with internal teams to ensure campaigns align with business objectives, brand guidelines, and customer journeys.

• Manage campaign scheduling, testing and deployment.

• Maintain and monitor existing journeys and update messaging in line with discounts and offers.

Segmentation & Database Management

• Develop and maintain audience segments using CRM data to support personalised and relevant communication.

• Continuously nurture the database for car, home & health insurance campaigns to improve deliverability and engagement rates.

Automation & Journey Development

• Build and optimise automated customer journeys and triggered campaigns within Salesforce Marketing Cloud.

• Identify opportunities to streamline and automate communications based on relevant data points.

• Collaborate with teams to improve CRM workflows and integrate with other systems (e.g. Genesys).

Performance & Reporting

• Monitor, analyse, and report on campaign performance (open rates, click-through, conversions, unsubscribes, etc.).

• Produce actionable insights to drive continuous improvement and testing strategies (A/B, etc.).

• Support wider business reporting by feeding CRM data into broader marketing performance dashboards.

Collaboration & Continuous Improvement

• Work closely with marketing business areas, and data teams to ensure campaigns are relevant and performance-led.

• Keep abreast of CRM and digital marketing best practices, emerging tools, and technologies.

• Support broader CRM projects, migrations, and integrations where required.

Skills & Knowledge Required

• 4+ years' Marketing experience, in a fast-paced working environment

• Salesforce marketing cloud (or similar) experience in executing & optimising campaigns

• HTML and CSS Experience is desired

• SQL Experience - Ability to write SQL queries is an advantage

• Experience managing and optimising projects

• Knowledge of insurance products desirable

What We Can Offer You

• Flexible working from home options as part of our Cornmarket Flex ways of working

• Significant investments in your professional development (e.g. insurance qualifications, professional qualifications relevant to your role)

• Annual leave (increases based on service)

• Flexi leave (option to take additional annual leave)

• Attractive & flexible pension contribution rates

• Health insurance or wellness subsidy

• Fully paid family leave types (maternity/paternity/surrogacy)

• Performance based bonus/commission

• Income protection

• Life cover

• Discounts on financial products

• Comprehensive health & wellbeing programme

• Employee Assistance Programme

• Active Sports & Social Club

Behavioural Competencies Required

• Motivated, diligent, efficient and with a can-do attitude

• Strong communication and relationship-building skills

• Ability to stay calm under pressure & manage multiple projects simultaneously, to tight deadlines

• Keen attention to detail, naturally creative & innovative, with a passion for marketing & measuring the effectiveness of campaigns

• Takes initiative and responsibility for role, and is highly self-motivated

• Resilient and hardworking team player

Equal Opportunities & Data Privacy Notice

Cornmarket is committed to building an inclusive workplace environment, We're proud to be an equal opportunity employer, striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age, disability, ethnic background, family status, gender identify or expression, marital status, membership of the Traveller Community, national origin, race, religion, sexual orientation. We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact our Talent Acquisition Team. To review our data use practices, visit our Recruitment Data Privacy Notice.