Brand Manager

Are you ready for a fast-paced and creative opportunity with some of Ireland's most loved brands? Boyne Valley Group, a leader in the FMCG sector for over 60 years, is seeking an experienced Brand Manager who shares our passion for growing brands through innovative marketing strategies.

About the Role

Embrace a start-up mentality in our ambitious fast-paced marketing team! As Brand Manager, you'll drive exciting strategies and campaigns for our diverse portfolio. This role offers plenty of autonomy; creating impactful marketing initiatives that resonate across various channels.

If you're a creative thinker with a strategic mindset and a proven track record in social, digital, and integrated marketing campaigns, we want to hear from you. Join us in shaping the future of iconic Irish brands. Apply now!

Brand Strategy & Planning

• Work with the Marketing Manager/Director to create strategies for boosting market share across one or more of our food and household brands.
• Develop and roll out innovative brand plans that hit our KPIs.
• Create standout campaigns that reflect our status as market leaders.
• Manage the brand budget for all relevant marketing activities.

Brand Activation

• Collaborate on the best mix of consumer communication for each brand, both ATL and BTL.
• Lead the creation of digital and social assets, with support from our design team.
• Drive packaging development projects and intellectual property matters.
• Ensure brand communications follow guidelines across all channels.
• Work closely with Commercial and Category teams to execute trade plans for key retailers.
• Motivate internal and external agencies to deliver great results.

Digital, Social, & Influencer Marketing

• Build engaging social media calendars, producing high-quality content with our media and design team.
• Elevate partnerships with brand ambassadors to create unique, engaging, on brand content.
• Lead role in influencer marketing & ambassador programmes to support brand plans.
• Collaborate with key stakeholders and cross-functional teams from concept to launch.
• Full funnel best in class NPD brand comms roll out execution to support awareness & trial.
• Demonstrate strong leadership skills by delivering results whilst maintaining high standards of quality and creativity.

Experience & Qualifications

• Bachelor's degree in Marketing, Business, or similar.
• 3-4 years of relevant brand marketing experience.
• FMCG experience across food & household brands is a plus.
• Proven success in brand activations, with a strong interest in digital strategies.
• Strong copywriting skills and the ability to turn business needs into engaging content.
• A team player with excellent organizational and multitasking abilities in a fast-paced environment.
• Strong communication, time management, and presentation skills.
• Self-motivated and results-oriented, able to work independently.
• Experience managing agencies for effective collaboration.
• Willingness to travel occasionally.
• Primarily office-based with some flexibility to work from home.