Brand Manager - Food FMCG

Brand Manager - Food FMCG

Dublin Permanent Hybrid Working Ireland & UK

We are recruiting a Brand Manager for an established, growing food manufacturing and distribution business with a portfolio of owned brands across the Irish and UK retail and foodservice markets.

With a turnover of approximately €150 million and a lean, entrepreneurial team, this is an opportunity to take genuine ownership of multiple food brands, driving brand strategy, new product development and marketing campaigns that deliver commercial growth.

We are looking for a hands on, commercially minded Brand Manager who understands the food FMCG sector and enjoys working in a fast paced environment.

The Role

• Own brand positioning, strategy, annual marketing plans and budgets across a portfolio of food brands.

• Lead the marketing side of new product development (NPD), packaging and product launches.

• Plan and execute integrated marketing campaigns across digital, social media, PR, retail and in store activations.

• Manage paid social, content calendars, influencer partnerships and external creative agencies.

• Coordinate product photography, video production and content creation.

• Work closely with sales teams on retailer presentations, promotions, trade marketing and customer activations.

• Develop marketing initiatives supporting foodservice, wholesale and distribution channels.

• Analyse brand performance, consumer insights, competitor activity and campaign ROI.

What We're Looking For

• Approximately 5+ years' experience in brand management or marketing, with a strong food FMCG background.

• Experience working with major grocery retailers in Ireland and/or the UK.

• Proven experience managing brands, marketing campaigns and budgets.

• Hands on digital and social media marketing experience, including paid social.

• Experience supporting NPD, packaging and product launches.

• Strong commercial awareness and the ability to interpret sales and market data.

• An entrepreneurial, proactive approach, with the ability to manage multiple brands and projects.

Experience in chilled, frozen, protein or convenience foods would be particularly relevant. Exposure to foodservice, wholesale or distributor marketing would also be advantageous.

A full driving licence and willingness to travel across Ireland and the UK are required.

What's on Offer?

• Competitive salary and pension.

• Hybrid working from the Dublin head office.

• Ownership of an established portfolio of food brands.

• Direct access to senior decision-makers and the opportunity to influence brand growth.

• Laptop, phone and travel expenses.