BD & Marketing Manager - Alternative Legal Services

Business Development & Marketing Manager

Competitive Salary + Bonus + Benefits

London Hybrid Working

Drive Growth. Shape Strategy. Make an Impact.

Are you a commercially minded business development and marketing professional looking for a role where you can genuinely influence growth and innovation?

We're seeking an ambitious Business Development & Marketing Manager to join a rapidly expanding alternative legal services platform. This is a unique opportunity to sit at the heart of a high-growth business, combining strategic marketing, sales enablement, client engagement, and commercial development.

Working alongside senior stakeholders, you'll help shape market positioning, create compelling campaigns, build strong internal and external relationships, and drive new business opportunities across a range of innovative legal and technology-enabled solutions.

Business Development & Sales

• Identify, engage, and develop new business opportunities across target markets.
• Build relationships with senior legal professionals, in-house teams, and decision-makers.
• Lead proactive outreach activities, including networking, events, email campaigns, and client meetings.
• Support opportunities from initial engagement through proposal development and onboarding.

Marketing & Campaigns

• Create high-impact marketing and sales collateral, including pitch decks, case studies, proposals, brochures, and thought leadership content.
• Translate complex service offerings into clear, compelling value propositions.
• Develop and execute targeted marketing campaigns that generate awareness and commercial results.
• Collaborate with stakeholders to ensure consistent messaging and market positioning.

PR & Communications

• Raise market profile through PR initiatives, media engagement, and industry recognition.
• Support content creation for articles, award submissions, and social media activity.
• Identify opportunities to showcase expertise and success stories.

Bids & Proposals

• Manage end-to-end bid and pitch processes.
• Coordinate with wider business teams on strategic opportunities.
• Deliver persuasive, high-quality responses that differentiate the business in competitive situations.

Market Intelligence

• Monitor competitor activity, legal market trends, and emerging opportunities.
• Gather client and stakeholder feedback to inform future growth strategies.
• Continuously refine messaging, campaigns, and commercial approaches based on market insight.

About You

You'll be a proactive, commercially focused professional who thrives in a fast-paced environment and enjoys building relationships as much as creating compelling marketing content.

• Experience in business development, marketing, sales enablement, or commercial roles.
• A background within professional services, legal services, consulting, or B2B environments.
• Excellent written and verbal communication skills.
• Confidence engaging with senior stakeholders and decision-makers.
• Strong organisational skills and the ability to manage multiple priorities.
• Experience using CRM, digital marketing, and business development tools.
• A collaborative, entrepreneurial mindset and a passion for driving growth.

At Norfolk Capsey, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let us know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

ABOUT NORFOLK CAPSEY

Norfolk Capsey is a professional services marketing & business development recruitment specialist. For over twenty five years we've been connecting talent with many leading professional services firms in the UK & internationally. Access our website for the latest vacancies and follow our LinkedIn page for vacancies & market updates.