Marketing Group Manager

Editorial Strategist and Thought Leadership Lead

This role is responsible for producing exceptional thought leadership and serving as the enterprise editorial strategist - delivering flagship content that positions Citi at the forefront of the industry to peers, clients and media.

Responsibilities

• Develop flagship content that establishes organizational authority on critical industry topics, emerging trends, and strategic priorities
• Identify and articulate emerging themes, market shifts, and strategic insights that position Citi as a forward-thinking industry leader
• Collaborate with subject matter experts across businesses to distill complex concepts into accessible, compelling narratives
• Establish and enforce editorial standards across all product and business unit content to ensure consistency, quality, and brand alignment
• Develop creative derivative assets from core content - repackaging flagship material into unique formats (e.g., infographics, executive briefs, social content, video scripts, data visualizations) purpose-built for marketing teams to activate across channels
• Digital fluency with understanding of content performance metrics, SEO, and emerging platforms
• Capacity to build consensus across diverse stakeholders with competing priorities
• Deep understanding of business strategy and how content drives commercial outcomes
• Cross-functional partnership skills to work effectively across silos

Experience

• 12+ years of experience in content creation, journalism, strategic communications, or related fields
• Proven track record of creating thought leadership content that has shaped industry conversations and driven measurable business impact
• Demonstrated editorial leadership managing content across multiple business units, products, or publications
• Background in financial services, technology, consulting, or comparable complex industries preferred

Primary Location Full Time Salary Range: ,00 € - ,00 €

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