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Associate Director, Media Activation
Posted 11 hours 38 minutes ago by Real Chemistry
Media & Influencer Activation UK, London
It's not every day we have a chance to make the world a healthier place-but here, it's our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It's with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It's our passion. And if you're still reading, we're guessing it might be yours too.Weare looking to add to our alchemic mix of more than 2,000 talented professionals.At Real Chemistry, we don't just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?
Real Chemistry is looking for an Associate Director, Media Activation to join our growing team!
The Associate Director, Media Activation is responsible for campaign strategy, planning, execution and management while also overseeing and coaching Managers on the same accounts. The AD must be wholly comfortable being independent and capable of managing their own workload, projects and day-to-day tasks as well as delegating and managing other members of the team. The AD serves as the primary point of contact for internal teams on all matters related to campaign activation. While providing thought leadership, the AD builds strong relationships and establishes clear lines of communication with internal teams and external partners. ADs will have a direct line of communication to senior team members to support two-way knowledge sharing. The AD is responsible for overseeing onboarding and training of junior team members on account specifics, media buying platforms/tools and campaign management best practices.
This UK-based role sits within the EMEA Media Activation team and focuses on supporting global campaigns across a variety of clients, media formats, and channel types. Experience in the healthcare industry is essential - particularly with HCP and/or patient audiences given the regulatory complexity of the space.
The ideal candidate will have strong social media campaign management experience, along with excellent analytical and communication skills. Hands-on experience with social strategy, content development, and activation is essential. Expertise in platform execution is a must - candidates should be able to independently manage end-to-end campaign delivery, including troubleshooting platform or delivery issues without support. Collaboration across internal teams (Integrated Media, Strategy, Analytics, Creative, etc.) is key to success in this role.
What you'll do:
Lead tactical strategy and planning for campaigns based on briefs
Apply understanding of the healthcare landscape, including experience with HCP or patient media platforms, to develop audience-relevant plans in regulated environment
Act as a platform expert across LinkedIn and Meta, owning campaign setup, optimization, and reporting end-to-end without support
Navigate internal operational processes confidently, ensuring campaigns are launched and maintained in line with team SOPs and approval flows
Contribute to social content strategy and creative development, bringing platform-specific insights to inform planning
Represent the team in meetings/status calls to ensure alignment between capabilities and client/brand needs
Pull platform reports and generate insights for analytics readouts and client deliverables
Oversee monthly billing and reconciliation between vendors and internal teams
Lead campaign planning alongside senior team members and the Integrated Media team
Vet vendor offerings regularly to ensure the use of best-in-class tools and tech
Maintain strong relationships and communication with vendor partners
Provide timely updates to all stakeholders, both internal and external
Participate in client conversations and meetings when applicable, with support from senior team members
Support communications across accounts - from brief response and strategic recommendations to measurement planning, campaign launch, optimization, and final reporting
Prepare client-facing presentation slides summarizing campaign performance, optimizations, recommendations, and wrap-ups
Onboard and train Managers/Associates on account-specific processes and platforms
This position is a perfect fit for you if:
You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We're always evolving
You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data
You are a highly organized self-starter, able to work independently and under tight deadlines
What you should have:
5+ years of professional experience working in digital media as a campaign manager - while owning buying platform management, campaign management, optimization and digital media operations
3+ years of hands-on platform experience - Paid Social and/or Paid Search
Experience developing social media strategy, content recommendations, and paid campaign activation
Familiarity with healthcare campaigns and regulatory environments (i.e., ABPI)
Experience with HCP or patient endemic media platforms is an advantage
Successful track record of taking on increasing levels of responsibility
Ability to multi-task and prioritize accordingly in a dynamic, fast-paced work environment
Experience with leading day-to-day meetings, statuses, calls
Experience with client communication and deliverables
Ability to identify, troubleshoot and effectively resolve issues
Excellent oral and written communication skills
Excellent analytical and critical thinking skills
Excellent project management and time management skills
Proficiency in Microsoft Excel, PowerPoint & Word
Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We haveoffice locations in cities in the US and Europe with many employees and clients that serve as hubs where and when they need us.For employeeswho are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partnersis a critical to delivering on our purpose of making healthcare what it should be.Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART)approach. Real Chemistry believes we are best together - and our workplace strategy fosters connection and collaboration in person - but also supports flexibility for our people.
Real Chemistry offers a comprehensive benefit program and perks, including a primary office location near in Moorgate, 25 days holiday, private medical insurance, dental insurance, and pension contributions. Other perks include health and wellness reimbursements, happy hours, and free healthy snacks to keep you running all day long. Learn more about our great benefits and perks at: .
Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here .
We harness the power of data and insights to ensure our clients messages and campaigns have the greatest impact with the audiences they are trying to reach. From the role of influencer and celebrity, paid and social media, as well as omnichannel, our teams drive action and impact. Explore opportunities in paid and social media, executive thought leadership, omnichannel and our starpower teams.
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Real Chemistry
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