Web Development & Marketing Platforms PM/BA

Web Development & Marketing Platforms PM/BA

Job Type

Contract/Temporary

Location

London

Negotiable

Job Ref

BBBH54

Date Added

Consultant

Louis Poynter

Web Development & Marketing Platforms Project Manager/Business Analyst
6 Month Contract - Inside IR35 (Umbrella/PAYE)
Remote / Paddington

My client who are a specialised technology company are looking to recruit a Web Development and Marketing Platforms Project Manager to join them on an initial 6-month contract, working with their team based in London Paddington. The Web Development and Marketing Platforms Project Manager requires some Business Analyst expertise (the role will be split at 70% PM and 30% BA), will focus on the implementation of small, medium and large projects including key digital systems; and involves Project Management & Business Analysis experience with requirements gathering. This role is a Project Manager with some BA expertise required.

Key Responsibilities for the Web Development and Marketing Platforms Project Manager:

• Lead end-to-end project lifecycle for software projects, ensuring delivery on time, within scope, and on budget.
• Manage multiple projects simultaneously, prioritising resources and efforts effectively.
• Define project objectives, milestones, and success criteria in collaboration with stakeholders.
• Ensure authorised projects have the appropriate resources and funding assigned to them.
• Stakeholder Engagement:
• Work closely with cross-functional teams, including Global Marketing & Sales, regulatory, IT, and external vendors.
• Act as the primary liaison between technical teams and business units to ensure requirements are accurately captured and delivered.
• System Implementation:
• Oversee the implementation of software, ensuring integration with existing platforms and compliance with data security standards.
• Manage the development and enhancement of company websites, ensuring they meet accessibility, usability, and branding standards.
• Ensure release procedures and appropriate governance are adhered to.
• Compliance and Data Privacy:
• Ensure adherence to regulatory requirements, corporate policies, and industry standards throughout the program lifecycle. Oversee the deployment of customer consent management systems to ensure data privacy compliance.
• Risk and Issue Management:
• Identify potential risks and proactively develop mitigation strategies.
• Resolve project issues in a timely and effective manner to minimize disruption to business operations.
• Mentor and guide project teams, fostering a collaborative and results-oriented environment.
• Evaluate performance metrics and implement continuous improvement practices for programme delivery.
  Key skills and experience for the Web Development and Marketing Platforms Project Manager/Business Analyst
  • Experience with e-commerce, customer engagement tools, and data-driven marketing integrations.
  • Marketing automation, and CRM platforms (e.g., MS Dynamics).
  • Expertise in customer journey mapping, conversion rate optimization (CRO), and personalized user experiences.
  • Proven experience launching B2B/B2C e-commerce platforms with integrations to CRM, SAP, payment, and PIM systems.
  • Knowledge of headless commerce architectures (composable frontends + commercetools/Contentful) and omnichannel strategies. Hands-on experience integrating of marketing stacks (email automation, CDPs, analytics) with web/mobile platforms, Google Analytics 4. Data-driven campaigns using A/B testing tools (Optimizely) and personalized content delivery. Payment processors, social media ads, SMS/email providers) and managed API gateways.
  • Implemented GDPR/CCPA-compliant data collection pipelines, cookie consent managers (OneTrust), and CDP integrations. Experience with first-party data strategy and deprecation of third-party cookies.
  • UX/UI for Conversion Optimization
  • Collaborated with UX teams to design high-converting landing pages, mobile app flows, and checkout experiences.
  • Used tools like Figma, session recordings, and funnel analysis.
  • Ad Tech & Analytics Expertise
  • Any experience of digital projects including Global Samples, Web Navigation and Registration & Login is highly desirable.
  • Real-time marketing reporting.
  • Piloted AI/ML-driven features Product recommendations, chatbots)
  • Adopted low-code tools (Webflow, Unbounce) for rapid campaign landing pages
  • Cross-functional leadership bridging marketing, sales, and engineering teams.
  • Expertise in global campaign rollouts and localization (multi-language platforms).

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.