TikTok for Content

• Location In Dublin(venue to be confirmed)
• Trainers Mark Egan, Purple Bridge Media

Course Aims

TikTok has evolved from a youth-focused platform into a major content discovery engine, influencing how audiences consume news, entertainment, and branded content. It now reaches over a billion users and is increasingly used as a primary information source .This course is designed to help radio professionals confidently create, publish, andoptimise TikTok content that reaches and engages modern audiences.

Course Content

The following are the course modules :

• Platform overview and audience behaviour
• How the algorithm works (practical insights)
• What makes content succeed

Identifying content pillars

Trend vs value-driven content

Case studies (media organisations, brands, creators)

Module 3: Storytelling for TikTok

Hooks and attention retention

Writing scripts that convert attention into engagement

Module 4: Filming and Production

Smartphone filming techniques

Lighting, sound, framing

Simple, effective setups

Module 5: Editing and Publishing

Editing within TikTok and external apps

Captions, text overlays, and pacing

Optimising posts for reach

Module 6: Growth and Engagement

Using analytics to improve performance

Consistency and scaling content output

Practical Exercises Throughout

• Content ideation workshop
• Filming and editing tasks
• Group feedback and optimisation

Trainers

Mark Egan, Purple Bridge Media

Mark Egan is a media consultant, podcaster and former BBC journalist. He specialises in teaching media professionals how to create content on mobile devices and for mobile audiences. Mark is a faculty member of the European Broadcasting Union Academy and received a BAFTA nomination for his work in documentaries. He has delivered workshops and presentations around the worldin addition to teaching virtually. Mark is also a co founder of the Mobile Creators Academy and host of The Knowledge Industry podcast.

Who is this content for?

This course is aimed at all those either using or looking to use TikTok to create and publish contentacross their organisation.

Training Method

This training is highly practical in nature and is built around 3 core principles:

• Learn by doing : Participants create content during the session
• Real world application : Case studies from media, brands and organisations
• Immediate outcomes : Each participant leaves with skills to publish TikTok Content