Strategy & Performance Director

Role

Strategy & Performance Director

Location

Amsterdam, Netherlands (hybrid)

Employment

12-month FTC with view to extend

About the role

We're building a global in house studio in Amsterdam for a leading international home appliances brand spanning categories like air fryers, vacuum cleaners and coffee machines. This studio will be the brand's global engine for social first strategy, content, campaigns and rollout across markets, operating with the pace of an agency and the depth of an in house team. As Strategy & Performance Director, you'll connect brand ambition, audience insight and measurable outcomes - while leading and developing the team responsible for making that connection work. You'll set the strategic and performance direction for the studio, ensuring that what gets made not only looks right, but delivers impact and continues to improve over time.

What you will be doing Leading Social-First Strategy & Integrated Planning

• Lead the development of social first, audience led strategies for global and regional campaigns
• Partner closely with creative, media, and performance leads to deliver integrated communications plans
• Ensure strategies are grounded in culture, platform behaviour, and audience insight
• Ensure all plans are focused on driving clear brand and commercial outcomes
• Leverage AI tools to accelerate and enhance strategic development

Creative Performance & Effectiveness

• Own accountability for improving creative and content performance across channels
• Establish and embed processes for creative testing, optimisation, and performance measurement
• Work with data, analytics, and performance teams to extract actionable insights
• Build a strong learning culture, where creative effectiveness informs future work
• Identify new growth opportunities through insight and performance analysis

Insight, Culture & Thought Leadership

• Deliver original audience, cultural, and platform insights to fuel strong creative ideas
• Foster collaboration across strategy, social, creative, and performance teams
• Build clear mechanisms for insight sharing and application
• Develop thought leadership on social, culture, and digital behaviour relevant to the brand and category

Team Leadership & Development

• Lead, mentor, and develop the team
• Provide coaching, direction, and quality control across strategy outputs
• Set a high bar for strategic thinking, insight quality, and storytelling
• Build a collaborative, curious, and high performing strategy culture

Innovation, AI & New Ways of Working

• Champion the use of Generative AI and proprietary tools across strategy and performance
• Identify new use cases for AI to accelerate insight generation, planning, and optimisation
• Ensure teams are educated, inspired, and upskilled in emerging technologies
• Balance innovation with rigour, ensuring AI enhances decision making and outcomes

What you need to be great in this role

• Extensive experience (10+ years) developing holistic digital and social strategies that drive measurable business results
• Team leadership experience
• Strong background in evaluating creative and content performance to extract meaningful insight
• Proven experience working closely with creative, social, and media teams within integrated environments
• Experience across different agency types (creative, social, media, digital) is highly valuable
• Practical experience using GenAI to support strategy and performance work

Our values shape everything we do

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results focused to exceed expectations
• Be actively pro inclusive and anti racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.