Strategic Marketing Manager - Banking - London

Marketing - Manager - Digital - Asset Management - Brand Campaigns - ETF

Strategic Initiatives Marketing Manager required by Global, Asset Management firm and Investment Bank, based in London with the ability for hybrid working. You will lead delivery across key pan-regional priorities during a 12-month period.

This is a hands-on, delivery-focused role sitting at the centre of their brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives. The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders.

The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment.

Key Accountabilities will be:

• Co-Branded Partnership Marketing
• Brand Campaigns, Research & Measurement
• Retail/Next-Gen Go-To-Market Support
• SEM & Social Coordination
• Strategic Delivery & Stakeholder Management

Skills and Knowledge required are as follows:

• Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)
• Strong understanding of digital marketing channels (SEM, paid social, content)
• Demonstrated ability to use AI tools (eg Copilot or similar) to enhance marketing effectiveness and productivity
• Familiarity with emerging AI capabilities, including agent-based workflows and automation
• Experience working with co-branded campaigns and/or distribution partners/platforms
• Track record managing external agencies and research partners
• Strong analytical mindset - able to translate data into clear recommendations
• Excellent stakeholder management across senior and cross-functional teams
• Ability to hit the ground running in a fast-paced, contractor capacity

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