Solution Owner - Marketing Technology (CRM & Personalisation)

At Comark, we believe that marketing and technology are inseparable. As a MarTech agency, we help companies get the most out of their tech stack - not just by selecting the right tools, but by making sure they're used in the smartest possible way.

We're looking for a Solution Owner - Marketing Technology (CRM & Personalisation) to join our team and work full-time for one of our key clients. You'll be embedded in their marketing technology environment, helping them evolve and optimise how they use CRM, automation platforms, and real-time decisioning tools.

If you enjoy being the link between business and tech, and want to work on meaningful marketing and customer engagement solutions, keep reading.

What you'll do

You'll be responsible for shaping and steering the evolution of the client's MarTech ecosystem - from roadmap to implementation. Your work will focus on two main tools:

1. a CRM & marketing automation platform, and
2. a real-time decisioning engine used to deliver personalised customer experiences.

Your key responsibilities will include:

- Own the roadmap and evolution of the MarTech ecosystem

Define and manage the strategic roadmap for both the CRM/marketing automation platform and the real-time decisioning engine, aligning with overall business objectives and technological capabilities.

- Translate business needs into actionable requirements

Capture, challenge, and document marketing and sales needs. Translate them into clear, actionable requirements or user stories, ensuring they provide value, are technically feasible, and fit within the existing architecture.

- Lead project implementation and delivery

Coordinate and support the end-to-end implementation of new features and improvements: from solution design validation and planning, to testing, rollout, and post-launch evaluation.

- Understand and monitor the integrated system landscape

Maintain a solid understanding of the client's tools and ecosystem - including requesting applications, middleware, and content management - to support development, ensure alignment, and anticipate cross-system impacts.

- Manage rules, offers, and logic in the decision engine

Configure, maintain, and test rules and offer assignments within the decision engine. Ensure accuracy, stability, and business relevance by managing test environments and validating logic regularly.

- Support operations and continuous improvement

Monitor platform performance, proactively identify issues or inefficiencies, and support engineering teams with troubleshooting, root cause analysis, and system optimisations across both platforms.

- Document and share knowledge

Continuously document technical setups, functional logic, rule mechanisms, and business flows to ensure transparency, reusability, and effective onboarding. Stay informed about market trends and propose innovations that strengthen the platforms

All of these responsibilities are tightly linked to either the marketing automation/CRM system or the real-time decisioning engine, depending on the need or use case.

What we're looking for

• A strong understanding of marketing tools (e.g. CRM, marketing automation, real-time decisioning platforms, ) and their technical framework
• Hands-on experience in managing or contributing to MarTech projects (ideally 2+ years).
• Interest in or experience with real-time decisioning, personalisation, and customer journeys.

Strong analytical and functional mindset; able to connect technical possibilities with business needs.

• A natural collaborator who can speak the language of both marketers and developers.
• Fluent in English and either Dutch or French.
• Bonus points if you're familiar with tools like, Salesforce,Unica Interact, HubSpot, or similar platforms.

What you'll get

• A meaningful role in a future-focused marketing tech environment.
• A wide variety of challenges and the chance to make real impact.
• A mix of remote work, time at our Comark office (Leuven), and at the client's headquarters (Brussels).
• A competitive salary package with extra benefits: company car or mobility budget, meal allowance, insurances, laptop, mobile plan and internet compensation.
• The opportunity to grow your skills through real-world projects, internal support, and client collaboration.

Ready to help shape the future of marketing technology from the inside out?

We'd love to hear from you.