Social Media Specialist

We are a leading travel company operating two of Ireland's largest travel agencies, Budget Travel and Abbey Travel. Social media is a core marketing channel, and we are seeking a Social Media Specialist to lead and grow our presence across social media.

This is a hands on role producing a high volume of engaging content - both video and static - for our travel brands. You will own the day to day social presence, create the content, and use data to grow reach, engagement, and revenue. Video is a central part of the role, including content presented on camera, so you should be comfortable being the face of the brand. You will lead the function day to day with support available from others in the team.

Key Responsibilities:

• Content Creation: Plan, create, edit, and publish high-quality content - short form video, static images, and carousels.
• Video & On Camera: Shoot, present, and edit video content on site at our office, including appearing on camera to promote products and offers. Direct retail colleagues or other staff who feature in content.
• Social Media Strategy: Develop and execute strategies to grow reach, web traffic, and engagement, and maintain a consistent posting cadence across channels.
• Community Engagement: Foster interaction with followers and manage responses in a professional, engaging manner.
• Trends & Insight: Stay ahead of social trends, formats, and tools, and turn them into brand relevant content quickly.
• Analytics & Reporting: Track performance with social and web analytics, optimise content, and report on core KPIs, including engagement, traffic, and revenue.
• Collaboration: Work with the Digital Marketing team on campaigns and tailoring creative digital channels (paid media, web, email, Google display etc.), and with retail teams to showcase current offers and promotions.
• Ownership: Lead the social media and content function day to day, owning the content calendar and coordinating team members who assist.

Candidate Profile

• Proven experience managing social media accounts and creating content.
• A portfolio demonstrating both video and static/graphic content (e.g. TikTok, Instagram Reels, carousels).
• Confident on camera - video and presenting are a core part of the role.
• Skilled in content creation tools such as Canva, CapCut, Edits or similar, including captions, on screen text, and graphics.
• Hands on video shooting skills (smartphone and/or DSLR/mirrorless), including basic lighting and audio.
• Confident with social and web analytics (e.g. Meta Insights, TikTok Studio, GA4) and turning data into clear reports.
• Creative flair with strong visual and written storytelling, including caption and hook writing.
• Excellent communication, attention to detail, and the ability to manage projects independently.
• Degree in Marketing, Communications, Business, or a related field - or equivalent experience.
• Experience creating travel, destination, or lifestyle content.
• Experience with paid Meta ads.

Please Note

This is an on camera role. Content you appear in will be published on our social channels and may also be used in paid social advertising.

What We Offer

• A dynamic, collaborative environment within a leading travel company.
• Opportunities to work across diverse and exciting travel brands.
• Career growth in social media and digital marketing.
• Competitive salary and benefits package.

TO APPLY

To apply, email with "Social Media Specialist" in the subject line. As this role involves presenting on camera, your application must demonstrate your on camera presence - this can be through a portfolio featuring on camera work, your own social media, on camera content from previous roles, or a short clip (30-60 seconds) recorded specifically to showcase your ability. Please also include links to your portfolio and/or social media profiles.