Social Media Performance Marketing

About us

Labhouse is a young and fast-growing startup focused on developing and publishing Entertainment & Productivity Apps, using the latest Mobile & AI technologies. Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).

Our ambition is to build the future of Mobile Business Apps! We are looking for a Social Media Performance Specialist to join our talented team and help us maximize the potential of our marketing channels

The Role

We're looking for a highly skilled Social Media Performance Specialist to take full ownership of our paid user acquisition strategy across Meta (Facebook & Instagram), Google, and TikTok.

In this role, you won't just manage campaigns - you'll own the performance strategy end-to-end. You'll have the autonomy to define the roadmap, test new approaches, and directly execute campaigns that drive real impact. This is a unique opportunity to work in a small, agile team, where your work will have a direct influence on the success of our apps.

You'll collaborate closely with our creative and data teams to identify winning concepts and iterate fast. If you're passionate about performance marketing, know how to scale mobile apps, and enjoy combining strategy with execution, you'll thrive at Labhouse.

What are we looking for?

Channel expertise

• Proven track record of creating and managing high-performing campaigns on at least one of the following: Meta (Facebook/Instagram Ads), Google Ads, or TikTok Ads.
• Experience managing and executing campaigns with budgets exceeding $50K/month.

Creative collaboration

• Skilled at working with creative teams to ideate and produce compelling ad assets.
• Ability to analyze creative performance and provide insights to improve impact per platform.

Analytical mindset

• Strong analytical and data-driven decision-making skills.
• Deep knowledge of KPIs, platform algorithms, and optimization strategies.

Mobile-first focus

• Experience in a mobile app product company is essential.
• If you've worked in small, agile teams and have been directly responsible for growing an app from the ground up, that's a big plus.
• Familiarity with MMPs (Appsflyer, Adjust) and mobile measurement challenges like SKAdNetwork (SKAN).

️ Work style

• Hands-on, execution-driven mindset - you're not just creating strategy, you're in the platforms daily, making things happen.
• Strong technical knowledge of performance marketing; you know how the tools work, how to test, scale, and troubleshoot.
• Proactive, resourceful, and comfortable working autonomously in a fast-paced environment.
• Excellent communication skills in English, both verbal and written.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta, Google, TikTok, and emerging platforms to drive user acquisition and revenue.
• Partner with creative teams to develop and test ad assets that perform.
• Analyze campaign performance data to generate insights and drive ongoing improvement.
• Continuously experiment with new channels, targeting strategies, and formats.
• Stay ahead of industry trends and platform updates to maintain competitive edge.

What we offer

• Hybrid & remote work options, with our HQ at Barcelona Tech City Pier 01. We're open to hire top-class talent 100% remote.
• Flexible working hours.
• High-end equipment to support your work.
• Permanent contract with competitive salary.
• Work alongside a young, talented team passionate about building world-class mobile products.

The Process

1. Initial Interview - Meet with our Talent Acquisition Lead to explore your background and motivations.
2. Hiring Manager Interview - Dive deep into your performance marketing expertise.
3. Practical Assessment - Review and optimize a sample campaign to show how you think.
4. Final Interview - Meet our leadership team and discuss your vision for the role.
5. Offer - Join us and play a key role in scaling our growth through paid media.