SEO Account Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We have an exciting opportunity to work with the award-winning Mindshare SEO team. We're seeking an SEO Account Executive who will work collaboratively with a team of talented SEO professionals to support the long-term success of our clients.

Working within the Mindshare SEO team the successful candidate will primarily work with a major high street retail website and gain exposure to other accounts within the team. The ideal candidate should be able to demonstrate a fundamental understanding of SEO and desire to learn more about the industry.

The successful candidate should be able to articulate key features and benefits of SEO, but this doesn't have to be from work experience, it can be from study or personal research. We're looking for someone keen to learn and develop in the role but is not necessarily the finished article!

Performance

• Carry out extensive keyword research to identify SEO search landscape opportunities for clients.
• Obtain and understand crawl data, using audit tools to identify technical SEO status of client's website and provide best practice recommendations with Account Manager's support. We work with large sets of data so the ideal candidate would have experience or be comfortable with this.
• Understand your client's key performance indicators (KPI) are and how to monitor these for their SEO performance.
• Understand how SEO metrics interrelate and can influence each other.
• Deliver client reporting and analyse results under the guidance of the Account Manager, with a view to develop actionable insights.
• Keen eye for understanding competitor's performance and how to benchmark against them to improve client's performance.
• Familiarise yourself with, and apply, the Mindshare Outcomes SEO best practice in order to contribute to successful execution of SEO strategies.

Process

• Demonstrate an understanding of the components of SEO.
• Complete the necessary specialist qualification, e.g., Google Analytics and all relevant search qualification.
• Become confident in navigating the platforms required to analyse & manage SEO performance.

Account management

• Support Account Manager on client comms.
• Present recommendations to clients where necessary.
• Exceptional execution and application of best practice.
• Meeting and exceeding clients' expectations.
• Excellent stakeholder management, supporting the Account Manager where applicable.
• Contribute to materials required for regular internal or client meetings.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media 's shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About you

• Analytically minded, with the ability to identify trends and patterns within data sets.
• Proactive in improving their knowledge and capability.
• Highly organised, with strong attention to detail and time management skills.
• Able to communicate effectively, and work as part of a team.
• Strong interpersonal skills with a desire to be part of virtual and in person meetings.
• Experience using basic features of PowerPoint, Outlook, and Excel (E.g., Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables).
• Basic technical SEO knowledge & skillset with an understanding of audit tools such as Screaming Frog & DeepCrawl etc, would be an advantage but training will be offered.
• Basic understanding of keyword ranking tools with the ability to draw insights where necessary would be an advantage but again training will be offered.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.