Senior User Acquisition Manager W/M/D

At Million Victories, we aim to bring thepowerful emotions of Massively Multiplayer Online (MMO) games to millions of players: the thrill of epic battles, the pride of shared progress, the strength of a united community! To achieve this, we are redefining the genre: wecreate unique, innovative, and accessible MMO games for mobile. Backed by the successful completion of a nearly $40 million funding round, including both primary and secondary investments, and supported by a team of 35 professionals, we are accelerating our growth to take our game to the next level .

Our culture:we believe it's possible to pursue excellence within a culture of kindness.

At Million Victories, performance grows from trust, autonomy, and the richness of diverse backgrounds and perspectives.

Working at Million Victories means:

• Having your initiatives recognized and valued
• Enjoying real autonomy in how you organize your work
• Joining a welcoming, supportive, and committed team

Curious to see more? Take a peek behind the scenes on ourInstagram !

Your Mission

As apassionate and strategic Senior User Acquisition Manager, you will play a pivotal role in driving Million Victories' growth. You will own the development, execution, and optimization of large-scale acquisition campaigns to accelerate our success in the competitive mobile strategy gaming market.

You will:

• Plan, launch, andoptimize multi-channel UA campaigns(AppLovin, Google Ads, Meta, TikTok, Unity Ads, and more) to drive high-quality installs at scale
• Maximize ROAS on8-figure annual acquisition budgetsthrough data-driven bidding, segmentation, and optimization strategies
• Collaborate cross-functionally with Business Intelligence, Marketing, Game Design, and Creative teams to ensure alignment with business goals and player insights
• Conduct in-depth competitive analysis and market research to identify new growth opportunities, channels, and creative trends
• Brief and coordinate with the Creative Manager and design team to produce impactful ads informed by benchmarks, market best practices, and player motivations
• Manage creative testing frameworks and iterate rapidly to improve performance
• Define and request custom dashboards with BI to monitor performance and extract actionable insights
• Report campaign results and strategic recommendations to stakeholders and leadership
• Stay on top of industry trends, UA platform updates, and privacy changes to ensure Million Victories remains competitive globally
• Contribute to refining our UA strategy for new market expansions and upcoming product features

Your Profile

You have:

• Significant Experience:4+ years in user acquisition within mobile free-to-play gaming or apps
• Analytical & Technical Skills:Proficient with analytics tools (e.g., Excel, Google Sheets, Tableau, etc.) and LTV prediction models. Strong understanding of tracking systems and attribution tools
• Tools Expertise:Familiar with creative benchmarking tools, AI tools, ad libraries, and ASO tools (e.g., AppTweak)
• ROI-Driven:You prioritize high-impact business actions and manage acquisition costs effectively
• Gaming Culture:A strong understanding of mobile gaming industry trends is a plus
• Soft Skills:Autonomous, strategic thinker with excellent communication skills and adaptability in a fast-paced environment
• Hybrid work:3 days remote per week
• Flexible working hours with the option of a4.5-day week
• Opportunity tobecome a shareholderof the company

And of course:

• Lunch card: €8/day,50% covered by the company
• Access tosports equipmentin the office
• Training & conferencessupported to help you grow
• Quarterly/Monthly team lunchesand aChristmas gift card
• and more!

Recruitment Process

We care about making this first exchange a meaningful one:

• Initial phone callwithMélissa , our HR Manager, to understand your background and walk you through the process
• InterviewwithPauline our Lead UA Manager, to align on expectations and vision
• Case studyto assess your problem-solving and strategic thinking
• DiscussionwithAdrien , our UA Creative Manager

Contract: Full-time, based inLyon,Paris, or remotely