Senior SEO Account Director

As a Senior SEO Account Director, you will be responsible for delivering the execution of SEO strategy services across our client portfolio. Reporting to the SEO Strategy and PR Lead and Head of SEO, you'll be responsible for the implementation of the Visualsoft SEO strategy across a portfolio of our highest value clients, providing strategic insight and delivering growth in organic search. You'll lead a team of account directors within our SEO strategy squad, providing coaching & mentoring, leading on frameworks & strategy implementation, and be responsible for the quality of delivery across your direct reports and their clients. You'll support our the SEO Strategy and PR Lead and Head of SEO and Head of SEO in advancing our SEO service offerings with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce.

Here at Visualsoft, our client relationships are key as your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search, and delivering the highest possible quality. You'll work across our extensive client portfolio, championing our SEO strategy proposition across some of the UK's biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives.

You'll live and breathe the Visualsoft operational values of Strategy, Focus, Tempo, and Quality:

• Strategy - Doing what's best for our clients, showcasing the outputs and outcomes that will drive growth in organic search.
• Focus - Avoiding any distractions and focusing on the delivery of defined OKR's for organic growth.
• Tempo - Fail fast, fail often, iterate. Agility gives us an edge, and our learnings help us move faster.
• Quality - Delivering on time to the highest standards & expectations of our client portfolio

Key Responsibilities Client Delivery

• Coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.)
• Support the Head of SEO to shape the department's vision and objectives, embracing AI functionality, and continuing the development of our service
• Contribute to the development of our search strategy to maintain a competitive advantage in the industry

Frameworks & Development

• Implement our standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO
• Develop and deliver reporting structures that effectively communicate SEO value and performance to our clients
• Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of of AI integration
• Guide your team on best practice guidelines across all SEO disciplines, developing the skills of your team, and manage their progression through their career at VS.

Service Delivery

• Working alongside our Technical & Content teams, you help create a market-leading SEO function
• Identify opportunities to expand services within client portfolios, including opportunities to integrate with complimentary OLM services
• Measure and demonstrate SEO ROI for your own and your teams client portfolio
• Contribute to new business development through thought leadership and strategic insights from the SEO team

Key Contributions broken down

Client Portfolio Relationship

• You'll manage a select client portfolio of premium clients including strategy coordination, client comms, reporting, meetings, and pitch activity.

Portfolio Retention

• You'll contribute to client retention targets alongside the Content & Tech SEO teams, reporting to the SEO Strategy and PR Lead and Head of SEO.

Maintain & Promote the highest standards of SEO

• Strategy is our UVP, our edge in the market; you'll uphold the highest standards in best practices, fundamentals, and implementation of our SEO strategy.

Client Happiness

• Measured by Net Promoter Score (NPS), you'll utilise your relationships and client outputs to ensure NPS is constantly high.
• Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as our Strategy Director, you'll be responsible for generating the highest client satisfaction results.
• When NPS or CSAT scores are not as desired, appropriate action must be taken, leveraging your relationship and the work Visualsoft carries out

Strive for client results

• You'll contribute to the innovation and change of the VS SEO Strategy, you'll be agile to changes in the market, and you'll work hard toimplement a consistent approach across the SEO Strategy team.
• You'll take full ownership and accountability for your results, implementing change where required to improve, and making refinements to suit different needs when needed.

Control & own SEO strategy

• You'll help to curate the Visualsoft SEO Strategy in an ever-changingworld of organic search.
• You'll lead the standard on measuring & reporting for SEO, using a robust forecasting and planning framework to demonstrate growth & potential from Organic Search.
• You'll support our SEO Strategy and PR Lead, and Head of SEO on the development of strategic frameworks.
• You'll lead on external and internal communications for the VS SEO Strategy, alongside our Content & Technical services.
• You'll manage a suite of SEO Tools to help set objectives, achieve targets, and deliver quality for your client portfolio.

Line management responsibilities

• Supporting performance & development - Holding regular 1-1s and formal reviews (probation, performance, and development), setting and aligning goals with business objectives, and ensuring everything is recorded in our HRIS, HiBob.
• Coaching & feedback - Providing constructive feedback, recognition, and guidance to encourage growth, high performance, and continuous improvement.
• Wellbeing & engagement - Actively managing team wellbeing, motivation, and engagement, while addressing any performance issues fairly and consistently in line with company policy.
• Values & culture - Driving collaboration, accountability, and embedding Visualsoft's company values and ways of working across your team.

Essential

• Extensive, proven experience either agency or client side specialising in SEO

• Extensive experience of SEO management
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing SEO strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Experience in ecommerce
• Experience delivering results in collaboration with other digital channels e.g. PPC, CRO, Marketplaces etc.

Desirable

• Ability to utilise APIs especially with Google Big Query
• Advanced GA4 user with experience regarding tracking (common issues & troubleshooting)
• CRO / UX Experience
• Google platform competencies like Tag Manager, Data Studio, Local etc

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes, that's not a typo!
• Hybrid working
• Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce agencies, we'd love to hear from you.

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Our Values We champion our clients
We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team
We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve.

We create change
The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We care about what matters
We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet.

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