Senior Product Marketing Manager HR products

Overview

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform with AI-powered tools and a fully owned payroll infrastructure. Deel supports workers in 150+ countries to help businesses scale smarter, faster, and more compliantly.

Our team spans more than 100 countries, speaks 74 languages, and holds a connected and dynamic culture focused on learning and innovation for our customers. Deel has earned recognition and maintains a strong customer satisfaction profile while continuing to grow and transform how global talent connects with world-class companies.

The Role

Strategic Planning:

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.
• Identify market opportunities and customer segments to drive product adoption.

Product Positioning & Messaging:

• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.

Campaign Development:

• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
• Measure and optimize campaign performance to ensure ROI.

Sales Enablement:

• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
• Train sales teams on product features, benefits, and competitive differentiation.

Market Insights:

• Conduct competitive analysis and customer research to inform product improvements and positioning.
• Track market trends and provide actionable insights to the Product team.

Cross-Functional Collaboration:

• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
• Advocate for customer needs and feedback in product development discussions.

Requirements

• 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech
• Strong understanding of domestic payroll processes and compliance requirements is a plus
• Exceptional skills in positioning, storytelling, and go-to-market execution
• Experience working with Lifecycle marketing teams
• Data-driven mindset with the ability to analyze metrics and optimize campaigns
• Excellent communication, presentation, and project management skills
• Experience collaborating with cross-functional teams in a fast-paced environment

Total Rewards

Our workforce deserves fair and competitive pay, scalable benefits, rewards, and perks that reflect our commitment to inclusivity and access for all.

Some things you'll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we're an equal-opportunity employer that values diversity and encourages applications from suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

We will communicate with job applicants using Deel-specific emails. You can view the most up-to-date job listings on our careers page.

Deel is committed to cultivating a diverse and inclusive workplace. We provide accommodation on request throughout the recruitment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at .

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