Senior Paid Social Media Buyer (Remote in Uk)

Overview

Title: Senior Social Media Buyer

Location: Remote in UK

Position: Permanent

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We're searching for a hands-on senior paid social media buyer who has managed $1M+ in monthly video ad spend across Facebook, Instagram, TikTok, Snap and Pinterest to join our acquisition team.

You're not only exceptional at the technical aspects of paid social, but also strong at direct response performance e-commerce marketing-able to identify the biggest audience opportunities, formulate an effective media strategy, direct the creative team on the best hooks, angles, and messaging, and collaborate with the CRO team to optimize web conversion funnels.

If you love owning campaigns from A-Z-media, creative, conversions, etc.-and being accountable for results, you might be the perfect fit.

Responsibilities and expectations

• Take ownership of campaigns from strategy through execution across Facebook, Instagram, TikTok, Snap and Pinterest.
• Collaborate with creative teams to develop effective video ads and with CRO to optimize landing pages and funnels.
• Identify audience opportunities, formulate media strategies, and drive profitable scale.
• Work with data to detect patterns, optimize for CVR and AOV, and continuously improve performance.
• Coordinate with cross-functional teams to ensure alignment across media, creative and conversions.

Key Points

• Core Compensation: £50,000 - £80,000 (base + bonus)
• Location: 100% Remote in the UK (global team of 140+)
• Benefits: Health/Life + 5% Pension + GymPass plus 28 Days Holidays (and more)
• Culture: Think Fast, Move Fast, Learn Constantly and Have Fun!
• 1 Objective: Deliver Consistent, Profitable Scale

Reporting

Hello, my name is Jesper Mansson, Head of Paid Media at PetLab Co. We started PetLab Co. in November 2018 to offer safe, effective nutritional supplements to help pets live their happiest, healthiest lives. Since then, we've become the fastest growing pet health brand in the U.S., thanks to a rigorous approach to customer acquisition and conversion and a focus on building a robust subscription business.

We've built a highly efficient team of 4 paid social media buyers who, with automation, perform the work of 8. We're seeking extra media buying muscle to capitalize on opportunities across Facebook, Instagram, TikTok, Snap and Pinterest.

What's the Ideal Candidate's Background

We're looking for a true direct response performance marketer who specializes in video ads and can own the full funnel from opportunity to audience, media strategy, creative, and conversion optimization.

What's exciting is the scale-once a product reaches scale on one platform, we replicate to others. You may manage upwards of $1.5M - $2M per month in spend. This role is more of a P&L owner than a pure media buyer.

What's It Like Working at PetLab Co.?

We maintain a data-driven culture where the best ideas win. We value fast execution and delivering fast while having fun. You'll have access to:

• Clear Reporting - Accurate and timely data supported by our analytics team
• Collaborative Team - No silos; teamwork across roles
• Scientific Rigor - Experimental, test-and-learn approach
• Variety of Challenges - Rapid growth with new products and promotions
• Refreshing Autonomy - High expectations and autonomy to meet objectives

You'll also find that everyone listens and supports improvements.

How Will Your Time Be Spent?

Approximate breakdown for ownership of ad spend, revenue and CPA/ROAS targets:

• 25% on Analysis - Analyze data across dimensions to extract actionable insights
• 25% on Strategy - Identify opportunities, trends, and test new tactics
• 25% on Execution - Manage and optimize campaigns, ad sets, ads and experiments
• 25% on Creative - Synthesize performance data for the creative team and build briefs

Qualifications

• 3 - 5+ Years in DTC Paid Social - Hands-on management of $1M+ monthly spend on Facebook, Instagram and TikTok; bonus points for Snap and Pinterest
• Full Funnel Direct Response E-commerce - Strategy, media, creative and conversion
• Data Driven - Proficient in analytics, spreadsheets, and data science concepts
• Think Fast, Move Fast - Thrive in a high-velocity entrepreneurial environment
• Driven to Excellence - End-to-end ownership mentality
• Systems-Oriented - Strong organizational skills and process discipline
• Exceptional Communicator - Ability to clearly articulate plans and results

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours - Results-focused and time-management autonomy
• - Employee Assistance Programme
• Royal London Pension Scheme - Employer contribution 5%
• Enhanced Maternity / Paternity / Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and Development Budget
• Puppy Therapy - partnered with Paws in Work for biannual oxytocin boosts
• Free breakfast, fruits and snacks
• Working Environment - dogs are welcome
• Life Assurance - 4x basic salary if you pass away while employed
• Discount Vouchers & Gym Memberships through Sodexo
• Electric Vehicle Scheme - salary sacrifice for an electric car
• Give Back Day - extra day off to volunteer plus £50 to charity
• Health Cash Benefit - cashback for health-related expenses

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!