Senior MMM Analyst/Consultant - marketing effectiveness

Senior MMM Analyst/Consultant

London hybrid working (3 days in City based London offices)

Negotiable depending on experience c£75-80,000

Job Reference J13090

Overview

We are currently working closely with a leading boutique marketing effectiveness consultancy who are experiencing sustained growth and keen to hire a Senior MMM Professional to take on the journey with them. They collaborate with many of the world's best-known brands helping them to understand the true impact of their marketing working together to answer specific marketing related questions and planning more effective marketing strategies. They use techniques such as econometric modelling to build a detailed understanding of every marketing component and all of the influencing factors. They analyse all elements of marketing, from the performance of brand and direct advertising, to price and promotional optimisation, and all within the context of the wider world from climate change to the rising cost of living. They also undertake complex analysis projects that are outside the scope of marketing, but can be investigated for clients using their highly developed statistical techniques. Thoughtful, logical analysis is at the heart of what they do - thriving on complex challenges, solving problems by exploring new ideas, advancing techniques and paying great attention to detail. Despite the complexity of their work, their main aim is to communicate this analysis in an easily understandable and actionable way; enabling clients to more effectively plan their marketing programmes and strategies. They'd like you to join them in developing and adding to these approaches - they are looking for someone with an enquiring mind, a keen attention to detail, and who thrives on using data to solve marketing problems for clients.

Role

This role is ideal for someone ready to take the next step in their career: transitioning from mainly hands on modelling to managing and guiding projects delivered by others. They're seeking a hybrid doer/manager who can maintain a strategic overview while still being hands on when needed, confidently switching between delivery and leadership.

Responsibilities

• Deliver outstanding marketing mix modelling (MMM) evaluation for clients.
• Manage the collection and preparation of data from a range of sources, directly or indirectly through Analyst resources as needed.
• Use statistical analysis tools such as R, Eviews and Excel to produce robust models.
• Translate model results into engaging presentations to clearly communicate insights to clients.
• Play a key role in developing new tools, techniques and other R&D projects alongside the team.
• Provide mentoring and facilitation to junior colleagues during regular office days.

Qualifications

• Independent, self directed professional with relevant experience in marketing mix modelling.
• Experience in agency based, client side, specialist modelling house or independent consultancy backgrounds welcomed.
• Strong analytical skills with proficiency in R, Eviews, Excel.
• Excellent communication and presentation skills.
• Ability to balance strategic oversight with hands on work.

Location & Working Conditions

Based in London E1, hybrid working with a flexible schedule but regular in office attendance is required to foster team dynamic and mentoring relationships.