Senior Media Strategist

Job Summary

We are looking for a curious architect of growth to lead our media strategy across EMEA. This isn't a set and forget role. We need a Senior Strategist who views media as a laboratory - someone who is perpetually dissatisfied with the status quo and constantly asks, "How do we make this smarter?" You will be the bridge between high level business objectives and the tactical execution that captures the attention of complex Buying Groups in the cybersecurity space.

Your Impact

As a Senior Manager (Individual Contributor), you are the connective tissue between our brand's ambition and the market's reality. You don't just buy media; you orchestrate demand. You will influence everything from the AdTech roadmap to the creative hook, ensuring that every dollar spent is an investment in moving a buying group closer to a decision.

• Buying Group Orchestration: Move beyond the "lead." Design media strategies that identify, engage, and progress entire Buying Groups within target accounts, connecting signals to build a cohesive picture of account intent and readiness.
• Strategic Influence & Stakeholder Management: Partner with Field, Product, Sales, and Integrated Campaign teams to ensure media aligns with product roadmaps and sales cycles, providing a data backed POV that shapes the broader marketing agenda.
• Content & Creative Catalyst: Use media performance data to influence the creative lab, delivering the rationale that helps Creative and Content teams build high performing assets that drive action.
• The AdTech Visionary (POV): Maintain a strong POV on our toolkit (6Sense, Demandbase, DV360, etc.), identifying gaps and pushing for innovations that keep us ahead of the curve.
• Architect and Own the Media Plans: Lead the charge on select campaigns for EMEA media across Audio, Video, CTV, Social, Intent platforms, Content Syndication, etc., aggressively testing new channels and questioning traditional optimisation tactics.
• Drive Automation: Propel the team toward a hands off the wheel future, identifying opportunities for machine learning and automation to handle mundane tasks.
• Business Impact Analysis: Connect media metrics to real world business outcomes, examining the journey from first touch to closed won to ensure we are driving high value business, not just high volume traffic.
• Intellectually Restless: Pursue curiosity beyond industry benchmarks, seeking why performance looks the way it does and how to break the ceiling.
• A Technical Storyteller: Explain the Buying Group journey in a way that gains instant buy in from Sales leaders, while navigating DSPs and intent platforms.
• The Market Expert: Possess a world class understanding of the EMEA media landscape, balancing brand building with aggressive demand gen required in B2B SaaS.

Qualifications

• Experience: 10+ years in media strategy/planning, heavily focused on B2B with experience navigating long sales cycles and multi stakeholder buying committees.
• The Toolkit: Understanding of the modern media stack - Google Marketing Platform, LinkedIn, and intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential.
• Strategic Breadth: Proven ability to influence creative and content strategy through media performance insights.
• Business Acumen: Understand the P&L and speak the language of Sales and Product as fluently as CPMs and CTRs.
• Education: Bachelor's degree in Marketing or a related field.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at .

Palo Alto Networks is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.