Senior Media & Brand Manager

Founders Pledge is looking for a Senior Media & Brand Manager.

Overview:

• Full-time role
• Language: English
• Location: London, UK (Hybrid)
• Salary: £63,000 per year
• Applications closing: until filled

Job Description

We're looking for a Senior Media & Brand Manager to help lead Founders Pledge's public presence, outward-facing campaigns, and brand storytelling in close partnership with the Director.

This role actively shapes how FP shows up in public. You will translate our research, impact, and Programs into visible, sustained narratives that build credibility, influence, and engagement. You will lead integrated campaigns tied to Program and Fund launches, major research moments, and institutional priorities, while helping drive our earned media and thought leadership agenda across owned, earned, and paid channels.

You will also own analysis of our public presence and campaign performance, translating data into strategic insight that informs narrative priorities, campaign sequencing, and channel investment over time.

This is a senior individual contributor role that sits at the intersection of brand strategy, campaigns, media, and narrative. We're looking for an exceptional writer with strong storytelling instincts who is comfortable operating across the full spectrum of the Comms & Marketing function - from briefing and directing graphic design support, to shaping newsletter tone of voice, to developing new content formats for our research products, to building targeted media lists for pitching.

You will work closely with the Director of Communications, functioning as a de facto deputy across public narrative, media relations, brand visibility, and campaign leadership.

Responsibilities Public Campaign Strategy & Leadership

• In partnership with the Director, lead the planning and execution of integrated public campaigns tied to strategic priorities, including Program and Fund launches, major research releases, and institutional moments.
• Turn major moments into sustained narratives, rather than one-off communications.
• Own campaign sequencing, narrative arcs, and timing across channels.
• Coordinate narrative development, media relations, content development, and distribution sequencing for campaigns and launches.

Brand Storytelling, Narrative & Research Amplification

• Shape how FP's Programs and Funds are positioned as stand alone entities externally and how they show up within the broader conversation around Founders Pledge's unique selling points.
• Translate FP's research outputs and impact into public-facing narratives, communications products, and campaign moments.
• Partner closely with the Research Communicator and Managing Director, Research to surface evidence, insights, and proof points in accessible ways.
• Steward the quality, clarity, and coherence of flagship campaign copy and public-facing storytelling.
• Develop campaign-level messaging frameworks and narrative briefs that clarify FP's role, approach, and impact.

Earned Media & Thought Leadership

• Support the Director in driving FP's earned media strategy and proactive thought leadership agenda.
• Identify timely news hooks and moments where FP expertise can shape public and sector conversations.
• Support leadership visibility through op-eds, commentary, and speaking opportunities.
• Draft, edit, and shape high stakes written outputs, including op-eds, commentary, campaign narratives, and leadership messaging.
• Manage media consultants or agencies where relevant.

Partnership & Ecosystem Marketing

• Lead co branded visibility initiatives with aligned partners.
• Use partnerships as narrative and credibility amplifiers.
• Support the external positioning of Philanthropy Partnerships.

Creative Direction & Asset Commissioning

• Commission and brief campaign and brand assets in partnership with in house and freelance graphic designers.
• Provide clear creative direction and feedback to ensure assets align with FP's brand, narrative, and campaign goals.
• Steward visual coherence and quality across public campaigns and flagship moments, without owning the underlying visual identity system.

Performance Analysis & Insight

• Own analysis of key public presence and campaign performance metrics, including earned media, website engagement, LinkedIn engagement, and campaign-driven donations.
• Translate performance data into strategic insight and recommendations that inform campaign design, narrative sequencing, and channel prioritisation.
• Partner with the Admin Assistant and Director of Communications on dashboards, reporting infrastructure, and OKR tracking.

Cross Channel Orchestration & Campaign Operations

• Act as the integrator across content, web, email, social, media, and events.
• Own campaign workflows, sequencing, and playbooks.

Role Requirements

We're looking for a senior communications or brand leader with strong narrative instincts, campaign judgment, and experience owning outward-facing visibility. You bring a high bar for both written and visual quality, and are comfortable commissioning and directing creative work without being the primary producer.

Ideally, we are looking for someone who has:

• 7-10 years' experience in communications, brand, marketing, or campaigns
• A proven track record leading integrated, outward-facing campaigns
• Strong instincts for narrative, positioning, and brand judgment
• Experience with earned media and thought leadership, including pitching to journalists
• Comfort acting as an organisational proxy on public narrative
• Excellent writing and editing skills, with a proven ability to shape high stakes narrative and public-facing copy
• Strong visual judgment and comfort briefing and directing designers
• Experience stewarding brand and narrative quality across complex, multi-channel campaigns
• High strategic judgment paired with strong execution reliability
• A strong interest in Founders Pledge's mission and a commitment to social impact
• Comfort owning performance analysis and using data to inform campaign strategy, and prioritisation

How to apply?

To apply for this role, please fill in the application form.