Senior Marketing Manager

We're looking for an experienced Senior Marketing Manager to play a pivotal role across Cogora's healthcare portfolio. This is a broad, hands-on role supporting our Digital team, which includes the marketing of events and editorial products across seven established healthcare brands.

You'll sit at the intersection of brand, campaigns, events and commercial delivery - shaping how Cogora shows up to healthcare professionals, partners and the wider market.

This is a hybrid role, with time spent at our Central London office working closely with editorial, events, commercial and leadership teams.

Responsibilities

Events marketing support

• Hit the ground running to support the Events Marketing team across a growing programme of face-to-face and virtual events
• Creation and maintenance of marketing plans
• Contribute to campaign strategy, audience segmentation, messaging and channel mix
• Support with copywriting, considering different tones of voice across each brand
• Help optimise registration journeys, conversion performance and post-event engagement to ensure targets are hit
• Share best practice and bring a data-driven mindset to event promotion
• Plan and deliver integrated marketing campaigns across email, web, social and paid channels
• Use data and insight to optimise performance, demonstrate ROI and inform future strategy
• Collaborate with internal teams to ensure campaigns are well-executed, compliant and on brand

Media brand marketing support

• Assist in copy writing for collateral to promote ad-hoc editorial projects
• Manage social media campaigns including LinkedIn and Facebook including the creation of design assets
• Writing creative briefs for in-house designers for marketing collateral
• Where applicable, to ensure commercial targets are being hit
• Act as a senior marketing voice within the business, supporting and mentoring colleagues where needed
• Work cross-functionally with editorial, commercial, events and product teams
• Manage agencies and external partners where appropriate

You'll be a confident, commercially minded marketer who enjoys working across multiple brands and priorities.

You'll likely bring:

• Significant experience in a senior marketing role, ideally within media, events or B2B marketing
• Strong brand and campaign management experience across multiple channels
• Experience supporting or delivering marketing for live and virtual events
• A data-led mindset with the ability to translate insight into action
• Excellent stakeholder management and communication skills
• A hands-on approach - comfortable both setting strategy and delivering campaigns

Healthcare experience is a plus, but not essential - we're more interested in strong marketing fundamentals, curiosity and the ability to work at pace, whilst juggling multiple campaigns.

27 days holiday, plus bank holidays, your birthday and loyalty days

Option to purchase
additional holiday

Cycle to work loan + Season
ticket loan

Flexible working hours and
working from home option

6 weeks full pay maternity leave and
2 weeks paternity

Volunteering / charity days
and contributions

About Cogora

Cogora is one of the UK's leading full-service healthcare marketing agencies, building a reputation for excellence with over 30 years in the industry.

Through our market-leading brands and educational platforms, covering a range of therapy areas, we have cultivated and grown engaged communities of healthcare professionals, learning what they do, think and really need, in order to provide them with innovative and impactful education that helps them deliver high-quality care to patients.

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